In the constantly evolving world of the internet, it’s not enough to find one brand management strategy that works. Anyone who wants to stay at the cutting edge of online marketing will find they have to update their strategy on a yearly basis. A fresh approach will give your company the oomph it needs to outrank competitors and create brands that resonates with consumers.
In the past, improving search rankings through SEO tactics has been one of the most important elements of online reputation and brand management. It still is one of the major elements we stress at ReputationDefender. Nothing is worse for a brand than having a customer search your name and see a page full of negative reviews or a defamatory articles. However, in order to create a really positive image you’ll need to do more than have a professional-looking search page for your brand. Customers are increasingly finding more sophisticated ways to conduct research on the internet. They’ll want to get to know you on a personal level as well as find out exactly what past clients think of their experience with your company.
4 Ways to bring your brand management ORM up-to-date
- Social Media – long seen as a way for friends to interact online, in the past few years social media sites have also become an important platform for clients to learn more about the business and services they use. To make the most of this opportunity, you’ll need to maintain an active profile on major sites like Facebook, Twitter, LinkedIn, Pinterest and others. Regularly posting updates and reactions can help to create positive group energy and make your clients feel connected, with you and with other customers. A large following on these sites will help to reduce the impact of any negative comments that may appear.
- Mentions – smaller businesses sometimes struggle to get a detailed article in a major publication. A two-line tweet from a well-known brand can accomplish the same goal with a lot less work. It will help define your brand as an authority in the field.
- Reviews – research shows that 67 percent of consumers choose goods and services based on online reviews. This can sometimes be problematic for businesses since most people don’t think to leave a review until they’ve had a negative experience. Fake reviews are easy to spot and often do more damage than good. On the other hand, it’s OK to ask your customers to write genuine reviews as long as it’s done tactfully. Add a one line tag on the end of a blog post or send out a direct request linked to a form that’s easy to fill out in a few minutes. People who are really happy with your services will be eager to promote you.
- User generated contact – once you’ve created a good profile, you can go beyond reviews to find even more fun and interesting ways to create user generated content. Use your social media pages to encourage users to post pictures and testimonials about how they use your product. Choose a winner and send out prizes to make it more interesting. The more positive content you have that is really user generated, the more credible and trustworthy your brand will appear to new clients and potential customers.
Want to learn more? Contact us today to find out how our ReputationDefender Kickstarter package can get your new business off to the right start: