Australian Study Finds High Rates of Non-Consensual Photo Sharing

A recent study on ‘image based abuse’ in Australia shows just how big a problem this has become. RMIT and Monash University surveyed almost 4,300 people and found that one in five (20 percent) said they’d had sexual images or video taken without their consent. Of these, 11 percent reported the material had been shared, while 9 percent had experienced threats that it would be.

The findings were higher than any of the researchers had anticipated, yet Dr Anastasia Powell of RMIT believes the true ‘rate of victimisation’ is probably even higher. Many of the respondents who said non-consensual images had been taken may be unaware that these pictures have been shared if they are posted on a site dedicated specifically to sharing pornography. According to Powell, “there’s a hidden dimension that you just can’t capture with a survey.”

The popular term used to describe the non-consensual sharing of explicit images is revenge porn. However, this refers more specifically to material posted after a couple splits up. In some cases, these pictures may have originally been taken consensually, but they are later published with the intent to humiliate the ex-lover. Powell and other researchers opted for the term ‘image-based abuse’ as a more accurate way to describe the broad scope of the problem. Some perpetrators are motivated by revenge, while others have complex reasons for wanting to control or intimidate the victim. Sexual gratification, social status and monetary considerations can all play a role. At Reputation Defender, we assist with the removal of compromising images and video and help victims create better content, but it can be very hard to rebuild a reputation after this type of abuse.

Victims Face Many Challenges

The study found that the majority of perpetrators were male (fifty-four percent), while victims were equally likely to be female or male. The rates were highest for teenagers aged 16-19 and slightly elevated for people in their twenties. The LGBTQ community was more likely to be victimised, as well as other marginalised groups including Indigenous people and anyone with a disability. Women were more likely to be threatened by someone they knew personally (such as an ex-partner) than men.

Researchers found victims were about twice as likely to report experiencing high levels of psychological stress compared to people who had never experienced this type of abuse. For many victims, it was a form of sexual violation that threatened their autonomy and dignity.

The findings correspond with instances of image based abuse around the world. Victims face severe reputation damage which can have long-term repercussions on almost every aspect of their lives. The public images can make it difficult to hold a job, build a career, or form long term relationships. They leave individuals struggling with self-esteem and wondering how far the perpetrator will go. In a recent case of revenge porn involving a US marine, the victim said she wanted to “stop living in fear.” Over time the stress can have extremely negative consequences. An Italian girl committed suicide in September 2016 after a long battle to remove a non-consensual sex tape.

Victims’ difficulties are compounded by the fact that many people fail to take images-based abuse seriously and some even blame the victim. Historically, police have been slow to prosecute perpetrators, even when significant evidence exists, but this is beginning to change as many countries adopt laws geared specifically toward internet crime. In 2015, revenge porn became a criminal offense in the UK; Powell and the other researchers recommend that Australia adopt a similar federal policy rather than the current system where standards vary from state to state.

In the meantime, victims need all the help they can get. Don’t hesitate to contact our experts at Reputation Defender if you are struggling with this type of abuse.

How to Create the Perfect Professional WordPress Page

Managing your online reputation has never been more important. One of the best ways to show yourself in the most positive light online – and reduce the visibility of any negative content in search results – is to create your own blog.

WordPress.com is one of the most popular blog services, and is completely free. It’s as simple as following these few steps to create a personal or professional blog that will help you to develop a positive personal brand online.

Step 1: Choose a Subject

First, think of something you’re uniquely knowledgeable or passionate about and then figure out if anybody else will want to read about it.

Choosing a completely niche subject will leave you with very few readers. Equally, opting for a popular subject you’ve got no interest in will lead to some unenthusiastic and uninteresting posts. So try to find the right balance.

For a professional blog it’s simple: write about your career. For example, if you’re looking for a career in healthcare show how much you know with a blog about new advances in medical science.

Step 2: Choose a Domain Name

The Domain Name is essential to helping readers find your blog. It needs to be relevant, clearly communicate your content and also stand out from other Domain Names.

Registering a unique domain name will usually cost a small fee. Alternatively, WordPress will host your blog for free, but you will have WordPress included in your URL. A free WordPress URL will therefore be something like “myblogtitle.wordpress.com”.

Step 3: Choose a Design

No matter how erudite your prose is, a poorly designed webpage will turn users away before they’ve even read a single word. WordPress provides a wide range of free theme packages that can bring your blog to life.

Once you’ve chosen the artistic theme to suit your content, you can think about incorporating other design and interface features. Whether using pictures or inserting video links, extra multi-media elements are a great way to make your content more engaging.

Step 4: Post Regularly

Updating regularly and reliably will keep readers engaged. The more regularly readers visit your blog; the more likely they are to share posts and spread your blog to a wider audience.

So, now you know the simple steps involved, what’s stopping you from improving your online reputation with a blog?

Which 4 Social Media Platforms Will Enhance Your Online Reputation?

It’s predicted that by 2018 the UK alone will have over 17 million Twitter users. That’s just one indicator of how essential social media has become for businesses and private individuals today. A strong presence on social media can greatly enhance your online reputation, whereas a limited presence can hinder it.

To start, there are some platforms you may want to steer clear of. Myspace and Bebo are two examples of outdated social networks. Both popular at their peak, Bebo was sold and closed in 2008 and Myspace has seen a significant collapse in users. Today, Bebo exists as a messaging app while Myspace – under the ownership of Justin Timberlake – has shifted from social media into a music and news media platform. Google+ is another largely ignored social network. Of 2.2 billion Google users, only 1% of them were actively on Google+ in 2015.

YouTube

YouTube is the world’s largest video sharing platform and actually the world’s second largest search engine. Every month, users watch 3.25 billion hours of videos on YouTube. There’s a staggering opportunity to reach consumers through YouTube. Using video content can be a great way to strongly engage users through multimedia. Videos made on YouTube can also be shared easily on other social media platforms, so a YouTube profile perfectly complements a social media network.

Twitter

With 328 million monthly active users in 2017’s first quarter, Twitter is very popular. Designed for short messages of no more than 140 characters, as well as picture and video sharing, Twitter is a great and easy way to interact with customers as individuals.

Facebook

Facebook had over 32 million user profiles in 2016 and that’s just in the UK. Facebook is great for sharing pictures, statuses and videos, and communicating directly with customers. A strong Facebook presence is a great way to improve your online reputation.

It’s not just businesses that benefit from Facebook. 60% of employers use social media to screen candidates. A great Facebook profile lets you appear professional and highlights any personal detail you think make you interesting to employers.

LinkedIn

Different from Twitter and Facebook, LinkedIn is a networking tool for professionals. LinkedIn is particularly useful for individuals seeking to boost their online reputation and enhance their careers. A well-made LinkedIn profile with plenty of connections is a great way to appear professional to potential employers.

5 Steps to Improve Your Restaurant’s Online Reputation

You might think that a restaurant’s online reputation is built on good food, but today this is only partially true. Of course, satisfying your customers’ taste buds is still a must, but any client experience starts with getting them through the door and this is becoming harder to achieve without a solid presence on the internet.

Today’s consumers make most of their choices based on information they find online, and this is especially true of restaurants. As far back as 2013, a study conducted by Single Platform found that 81 percent of consumers had searched for a restaurant on their mobile phone, while 92 percent had used a web browser, making restaurants easily the top, most-searched industry. Increasingly, consumers are adding detailed filters to their research, including cuisine type, location and price range. To succeed, you’ll need to appear where customers are looking, with a professional online profile that makes consumers want to pick you over a competitor.

Creating A Better Online Reputation

At ReputationDefender we help restaurants and other businesses build an online reputation that will increase their customer base and generate a positive buzz about the establishment. Whether you have just started a new business, or are trying to improve an existing reputation, our specialists can help create an online profile that will reach more people.

ORM for Restaurants

Here are some of the most important steps:

  • Professional Website – The design of your website can really make a difference by helping customers find the information they need quickly. Include pictures that show the ambience of the restaurant and the type of food you offer, but compress the images for a smooth load time, even on mobile. A sample menu helps customers get a feel for what you have to offer.
  • Create an Online Presence – Expand your internet presence beyond the website. Give the restaurant a social media profile on Facebook, Twitter and other popular sites and share news and updates on a regular basis. Write a blog focused on some of the foods and dishes you serve and other topics your customers may be interested in. Link all these pages to the website so it will be easy for a casual researcher to learn more about what you do.
  • Engage with Your Audience – Respond to comments as they appear. Even if feedback is negative, a professional response can help to undo the damage and make other customers realise you take their opinions seriously. People who feel they know you personally online will be more likely to become regular customers.
  • Put Technology to Work for You – There are many different programs which will make reputation management easier and less time consuming. A simple Google Alert lets you know when your brand is mentioned on Google. More sophisticated software, such as Hootsuite, will assist with regular social media updates. Other programs, like Upserve, are specifically geared toward restaurants, helping to manage everything from ordering to a personalised guest experience.
  • Ordering and Delivery Apps – Today many people don’t even want to go out to a restaurant, they want good food delivered to their door with minimal effort. Apps, such as Just Eat, will help you capitalise on this market by letting customers order and pay online. GrubHub research has shown that small restaurants often see a 50 percent increase in revenue when they invest in online ordering and delivery.

Leveraging the internet to create a better reputation will bring more local customers to your restaurant and increase the chances that travelling visitors will try out your cuisine. Even a small, family-owned restaurant or pub can’t afford to depend on people who’ve been coming for years. It’s important to make use of modern technology to attract today’s customers who are used to finding what they want online. For more information or tips on restaurant ORM, contact our experts at ReputationDefender.

Reputation Management for 2017

Every year, reputation management becomes an even more important part of building a successful business. In 2017, it’s almost impossible to attract clients without an online presence, and entrepreneurs who fail to take control of their company’s reputation early will find themselves at a disadvantage.

Reputation Matters

People are expressing themselves more than ever on the internet and they’re also increasingly turning to other people’s comments to decide if a product or service is worth buying. 64 percent of marketing executives worldwide say “word of mouth” advertising is more important than other forms of marketing. On a personal level, we’re often taught not to worry too much about what others think of us, but what people say about your business will have real consequences when it comes to revenue. Company leaders can’t afford to not pay attention or to not care. They must take an active role in promoting the company through all internet platforms.

5 Reputation Management Questions to Ask in 2017

At ReputationDefender, we assist businesses with building or maintaining their online reputation. Reputation management is a growing field that changes regularly as search engine algorithms are updated and SEO techniques evolve. Yet there are some basic elements that every entrepreneur should consider if they want their company to keep expanding in 2017.

Here are five basic reputation management questions, as well as some of the ways companies can answer them:

  • What are people saying about my business? – There’s a lot of negativity on the internet. People are comfortable saying things online that they wouldn’t say in person, and sometimes this manifests as unreasonable rants about businesses or services they feel have let them down. As a business owner, it’s easier and more comfortable to just avoid reading these comments, especially since they tend to detract from our confidence in the company. Unfortunately, the last customer’s rant may be the first thing the next person researching your business sees. If you can’t delete the comment, you can at least respond politely and appropriately, so that it will be obvious you’re not the party being unreasonable. Sometimes customers also complain about real issues, so it’s crucial to take comments as constructive criticism and use them to improve.
    1. Google Alerts – A Google Alert for your name, the brand’s name and any related keywords will let you know any time someone leaves a comment on the website or another review site. This will allow you to respond appropriately.
    2. Social Media – Unfortunately, Google doesn’t index social media pages so if someone rants about your company on Instagram or Facebook it won’t be picked up by a Google alert. There are lots of social media listening tools, like Geopiq for Instagram, Reddit Keyword Monitor Pro, Hootsuite and Reputology, just to name are few. Some are free, while others come with a minimal cost. Of course you still won’t be able to respond to a private social media post, but the more tools you have at your disposal, the better the chances of catching a bad comment or review before it does too much damage.
  • What are people saying about competitors? – Don’t feel guilty about eaves-dropping on your competitors. The internet is a public place, so the information is available to everyone, just as your reputation is available to competitors. If online reviews give your top competitor four stars and they only give you three, which business will the next client choose? Probably not yours, unless there are some other mitigating factors. It’s as important to follow competitor’s reviews and comments as your own, so you can see what appeals to customers and work on imitating it. Give customers a reason to pick you over your competitor, whether it’s a different service, a better price, or just higher quality.
  • Is your website attracting clients? – The official company website is the key to attracting clients. It needs to be professional, informational and easy to navigate. It also needs to be optimized to appear at the top of the search result page for your brand. Most website platforms will offer tools to analyze traffic and let you know whether you’re attracting clients who spend time reading material. If the results are unsatisfactory, consider getting a professional SEO audit to figure out what isn’t working and improve on it.
  • What is not managing your reputation costing you? – Many entrepreneurs think that reputation management costs too much or takes too much time. However, once damaging material appears online, it could reduce profits almost immediately, especially if there isn’t already positive material ranking right alongside the negative reviews. The time and money it takes to build a positive reputation is much less than the cost of trying to fix a damaged reputation after the fact.
  • Do I need a professional reputation management service? – This question has to be answered individually for each company. Large companies may hire their own reputation management team as a division of online marketing. Small or midsize companies should consider working with a professional service unless one of the founders already has experience with reputation management or SEO. Many entrepreneurs may feel they can go it alone to start with, but reputation management can be very time consuming and as the company grows there will quickly be too much to do. Working with professionals from the start will help to give the company the best chance of success.

For more information or answers to further reputation management questions, contact our experts at ReputationDefender.