If you have been the subject of negative content on Google or social media sites like Facebook or Twitter, Online Reputation Management (ORM) can help you to repair your image. There are many ways you can use ORM to your benefit and looking for some professional help is a good place to start. If you are new to the world of reputation management, here are a few ways it can help you to bounce back from a negative experience.
Positive Name Placement
Search engines look for data first. If the reputation associated with your name or company has been damaged, integrating it into positive content is a good way to show the online community a different side. Your name can be integrated into positive content, or included on web page names that feature supportive messages. This is an effective technique for turning a potentially negative Search Engine Results Page (SERP) into a way to showcase what is great about your image. The creation of interesting, positive content is key. This method relies on a SERP that returns interesting pages that will attract attention, and hopefully people will share.
A Strong Social Media Presence
Keeping up with profiles on the major social media sites is a must if you are recovering from negative publicity. Social media allows you to associate your brand or personality with popular ideas, and show people that you and your company are much deeper than whatever negativity was the focus of recent attention.
Make SEO Work For You
Just because you have good quality content on the internet, it doesn’t mean that people will be able to find it. Search Engine Optimisation (SEO) will make sure that people will be able to find the positive content that you have created. This is an instance of a strong offense doubling as a good defense, as existing SEO optimised content will usually outrank new information.
If you are having a hard time figuring out where to start, ReputationDefender has ORM professionals that are ready to help you. The longer you wait to start putting positive content online, the more people will see information that doesn’t do you justice. Crafting quality content is the key to repairing your image with ORM, so working with people who know how to get results is a good idea.