Managing your online reputation has never been more important. One of the best ways to show yourself in the most positive light online – and reduce the visibility of any negative content in search results – is to create your own blog.
WordPress.com is one of the most popular blog services, and is completely free. It’s as simple as following these few steps to create a personal or professional blog that will help you to develop a positive personal brand online.
Step 1: Choose a Subject
First, think of something you’re uniquely knowledgeable or passionate about and then figure out if anybody else will want to read about it.
Choosing a completely niche subject will leave you with very few readers. Equally, opting for a popular subject you’ve got no interest in will lead to some unenthusiastic and uninteresting posts. So try to find the right balance.
For a professional blog it’s simple: write about your career. For example, if you’re looking for a career in healthcare show how much you know with a blog about new advances in medical science.
Step 2: Choose a Domain Name
The Domain Name is essential to helping readers find your blog. It needs to be relevant, clearly communicate your content and also stand out from other Domain Names.
Registering a unique domain name will usually cost a small fee. Alternatively, WordPress will host your blog for free, but you will have WordPress included in your URL. A free WordPress URL will therefore be something like “myblogtitle.wordpress.com”.
Step 3: Choose a Design
No matter how erudite your prose is, a poorly designed webpage will turn users away before they’ve even read a single word. WordPress provides a wide range of free theme packages that can bring your blog to life.
Once you’ve chosen the artistic theme to suit your content, you can think about incorporating other design and interface features. Whether using pictures or inserting video links, extra multi-media elements are a great way to make your content more engaging.
Step 4: Post Regularly
Updating regularly and reliably will keep readers engaged. The more regularly readers visit your blog; the more likely they are to share posts and spread your blog to a wider audience.
So, now you know the simple steps involved, what’s stopping you from improving your online reputation with a blog?