How to Create the Perfect Professional WordPress Page

Managing your online reputation has never been more important. One of the best ways to show yourself in the most positive light online – and reduce the visibility of any negative content in search results – is to create your own blog.

WordPress.com is one of the most popular blog services, and is completely free. It’s as simple as following these few steps to create a personal or professional blog that will help you to develop a positive personal brand online.

Step 1: Choose a Subject

First, think of something you’re uniquely knowledgeable or passionate about and then figure out if anybody else will want to read about it.

Choosing a completely niche subject will leave you with very few readers. Equally, opting for a popular subject you’ve got no interest in will lead to some unenthusiastic and uninteresting posts. So try to find the right balance.

For a professional blog it’s simple: write about your career. For example, if you’re looking for a career in healthcare show how much you know with a blog about new advances in medical science.

Step 2: Choose a Domain Name

The Domain Name is essential to helping readers find your blog. It needs to be relevant, clearly communicate your content and also stand out from other Domain Names.

Registering a unique domain name will usually cost a small fee. Alternatively, WordPress will host your blog for free, but you will have WordPress included in your URL. A free WordPress URL will therefore be something like “myblogtitle.wordpress.com”.

Step 3: Choose a Design

No matter how erudite your prose is, a poorly designed webpage will turn users away before they’ve even read a single word. WordPress provides a wide range of free theme packages that can bring your blog to life.

Once you’ve chosen the artistic theme to suit your content, you can think about incorporating other design and interface features. Whether using pictures or inserting video links, extra multi-media elements are a great way to make your content more engaging.

Step 4: Post Regularly

Updating regularly and reliably will keep readers engaged. The more regularly readers visit your blog; the more likely they are to share posts and spread your blog to a wider audience.

So, now you know the simple steps involved, what’s stopping you from improving your online reputation with a blog?

6 Ways A Blog Can Improve Your Company’s Reputation

If you’re running your own business, writing a blog is probably the last thing you have time for. Yet this simple promotional tool can help more than you think. A professional blog gives customers a way to learn more about you; it can add a personal touch to your image that sets you apart from other companies.

At Reputation Defender we encourage all our clients to use blogging as a reputation building tool. Any individual can improve their online profile with a professional well-written blog, but for a business this is even more important. Brand development is all about defining yourself online, and there’s no better way to do this than by creating genuine content. Unlike direct advertising, blog posts can draw in people interested in a variety of topics, and help show the company is committed to more than profit.

The good news is you don’t necessarily have to write the blog yourself.

You can delegate the job to a lower level marketer with a talent for writing, or even outsource it to a company that specialises in professional writing. Just be sure to proofread the finished posts and check for style or content that doesn’t fit with image you want to present.

The Advantages of Blogging

Here are 6 ways a blog can help your company:

  • Be Your Customers’ Best Resource – Some people visiting your website know exactly what they want and are prepared to purchase right away. Others have questions. Maybe they already bought the product and want to know more about it. Maybe they have a future purchase in mind and want to educate themselves before they make a decision. If customers know they can find answers on your blog, it will keep them coming back to your site.
  • Boost Rankings – More people visiting your site will generate more traffic and this will improve your rankings with Google and other search engines. Getting your website at the top of the search result page for your brand is the goal of any ORM campaign and blogging will help accomplish this.
  • Increase Revenue – Every time someone clicks on your website is another chance to gain a new customer. New customers who keep coming back to read your blog are likely to turn into long term clients. This all adds up to a sustained increase in profits.
  • Create Shareable Content – Blog posts can be shared across all the company’s social media pages, keeping them up-to-date and generating interest and traffic at the same time. Ranking these results is important, since they help to fill up the first page of a targeted search and push any negative stories or reviews onto later pages.
  • Build Credibility – Blog posts can also be republished on LinkedIn’s Pulse platform, one of the most important resources for professionals on the web. Over time, this will increase the company’s influence and standing within the industry so that smaller business start linking to your site.
  • Create a Socially Responsible Image – A blog is a good place to share why you decided to start your company and what your goals are for the future. You can tell customers what goes on behind the scenes and post updates on any charity work the company is involved with. Regular inspirational messages resonate with people emotionally and keep them coming back to read your blog and learn more about the company.

Don’t make the mistake of thinking that a company blog is just a frill. It is a worthwhile investment which will help to build the company’s reputation and generate long term positive relationships with customers.

6 Tips for Better Business Blogging

Writing a business blog is an excellent way to build a positive online reputation. At ReputationDefender, we recommend blogging as a keystone strategy for all our business clients. Blog posts offer valuable information on issues related to your brand and let customers know why they should invest in your services. In addition to this, they help to build traffic to the company’s other pages, directing potential customers back to the official website and acting as fresh material to share across social media profiles.

How to Write an Effective Business Blog

So, how does one actually go about creating a business blog? What is the difference between this type of publication and a personal journal? What are the pitfalls to be avoided and how do you generate genuine readership?

Here are 6 tips that will help to answer these and other questions:

  • Brainstorm a List of Topics – Deciding what to write about can sometimes be the biggest challenge. Readers will be more interested if they feel you are invested personally, but at the same time it’s important to maintain a level of professionalism and stay focused on topics that are relevant to the industry. Write a list of questions about the company: What does it do? How did it start? What challenges do staff face on a typical day? What are your goals for the future? The answers to these questions will start to uncover a wealth of business-related blog topics.
  • Plan the Blog – Once you generate a list of possibilities, plan the first few months of posts in a way that will makes sense to readers. Include at least one company origin story that offers a window into your (or the founder’s) inspiration. A behind the scenes look at how staff serve customers on a daily basis is also helpful. From there, move on to more technical posts that focus on industry trends or specific products. If there are any special company events coming up, plan to cover them with a blog post. Stick to a regular update schedule, whether it’s daily, weekly, or monthly, so readers know when to look for new content.
  • Choose the Style – A business blog should let customers get to know you on a personal level, while at the same time remaining formal enough to generate a sense of professional authority in your field. The exact style depends on your personality, the company’s overall vibe and the type of reader you want to attract. It’s fine to employ one or several ghost writers who are able to match the style and tone you want, but make sure you personally double checks posts to avoid publishing mistakes that could cause reputation damage.
  • Create a Formula that Works – Not every blog post needs to look the same, but it helps to stick with a general formula so readers know what to expect. This will also make it easier and quicker to write the posts. Draw readers in with an engaging story. Lay-out the problem as well as how your company can fix it. Add a Call to Action sending customers to the page you want, whether it’s the company’s website or a special offer page. Add interesting details so customers don’t feel like the post is just an advertising gimmick. Numbered lists or bullet-points help to format content in a way that is easy to follow and has been proven to boost traffic.
  • Vary Post Length – Anywhere from 300-2,000 words can be an effective length for business blogging. Different readers will be attracted to different types of content, so it’s a good idea to vary length, but most typical posts should be between 500 and 750 words. Interesting content is more important than length.
  • Use Click Generating Titles – A viral headline is what will get a blog post to rank where customers will see it. Using a numbered list is one of the best ways to attract readers. Directly addressing the reader and offering a concrete promise (such as ‘how to improve your blogging ability’) has also been shown to be effective. Beyond this, using emotion-generating superlatives, like ‘amazing’, ‘inspiring’ or ‘unique’, helps to attract the reader’s attention. Don’t resort to click-baiting, since this won’t attract long-term readers and may even end up hurting the company’s reputation. Make sure the content follows through on the headline’s promise.

Even the most interesting, well-written, relatable content won’t attract readers by itself, so it’s important to promote the blog once it’s written. Run a marketing campaign across all channels including the website, social media profiles, email signature and physical location if there is one. Promote the blog at all events so it really becomes part of the company’s personae. Once you generate a regular readership, posts will rank higher and they will be seen by more people. Popular posts can generate traffic over an extended period of time, so it’s well worth the initial effort to get the ball rolling.