Today’s online reputation has become so important that it could cause real personal and professional disasters. Unfortunately, it’s not that difficult for someone to tarnish your reputation, so when we are interested in maintaining our good name online, be sure to know what steps to follow or who to turn to when things go terribly wrong.
There are reputation managers that specialize in not only clearing your name because they are tech savvy, but also know exactly what to remove and what to replace it with because they are PR gurus. A reputation manager makes sure that your best face is put forward avoiding those old and irrelevant events or simply untrue ones are not tarnishing your good name. Today having a good online name is everything, it’s usually the first place an employer or client will look you up and it’s best to have everything in order.
Hence, when marketing yourself or a business Online Reputation Management (ORM) becomes a big deal and having the right strategy is essential. An effective strategy, will not only track your online profile, correcting any hiccup along the way, but will also give you new opportunities to shine and increase your brand awareness. So, let’s explore why it would be important for you to implement an ORM strategy:
1. Be on the top of the list
Most people today research a brand before choosing to buy from it, so having a great online profile will only help you sell more. By being on the top of the list with en excellent reputation you can almost assure higher sales. Also, coming back from a negative testimony from a disgruntled client is quite hard and today it’s becoming more and more difficult to control this since we are in the era of citizen journalism, where we all have the power to report, write and be heard by millions, basically anyone willing to hear.
2. Sell the image you want to
Focus on building trust and credibility for your current and future clients. Word of mouth which at one point could spread in a small community can now cross borders, so be aware of having satisfied clients that will willingly go out and share just how good you are at what you do. Many times investors or clients will base their decision to choose you solely on your online reputation.
3. Getting the best
Online reputation cannot only help you sell, but it can get you the people that can run your business the best. Finding talent is essential and getting the best also comes back to maintaining an excellent online profile. The top professionals in every field will surely want to be with you as long as you have a good reputation, because your name will also become their name.
Many companies offer the ORM service to assure that you maintain a clear name online. Most will offer some or all of the following services.
- Analysis of your online reputation
With software they analyze all of your online presence, which will allow them to design the perfect strategy for you and your company.
- Other SEO or marketing services
Many of these companies will not only offer you ORM, but will also specialize in all things related to online image so it’s very convenient if you’re looking for the whole package.
- Social media writing
They will know exactly what and when to say it to optimize your image online, by taking over your social media.
- Web design and development
Most people concerned with online reputation also need or want a website that will allow them to get more exposure. So most of these companies offer this service as well.
- Infographic services
Want to show information about your company in a comprehensive way, nowadays infographics is the way to go.
- Platforms for handle it on your own
Some companies will offer ready-made PC or online software that will allow you to control your own image. They will offer some support or advice from experts, but overall this is the perfect option for the DIY fans.
- 24/7 news and social monitoring
By having constant monitoring of the media or social networks they can immediately make any changes, or apply any strategies necessary to counteract the negative press.
- Content removal
Some content can be removed and the companies make sure it’s on the web as least as possible.
- Positive content creation
As a counteractive method, positive content creation will get your name out there in the right way.
- Email alerts
You can program email alerts to know exactly what’s happening with your online reputation and brand, as well as what’s being done to improve it.
- Creation of optimized profiles
If you’re not really sure the best way to set up your online profile, the experts can definitely give you a hand and create the best possible profile for you.
At the end of the day, your reputation online will only continue to gain relevance in your personal and professional life, so why not get ahead of the game and assure you have the best possible profile out there.