Things have certainly changed since the internet became an irreplaceable tool for households and businesses alike. The web is a path that has allowed us to showcase our products and services in an easy and efficient way. Here, brands and titles transform and change day by day; different identities struggle to come out on top, since this is the place that allows harnessing great credibility and trust within a society. Everything in this environment is highly competitive, is a constant race attempting to get ahead.
Identity is what makes us exclusive within our species and sadly; we are restrained by much vulnerability we encounter in the net. Here we are connected to a massive entity from which we try to remove ourselves and thus gain our independence and further advance the molding of our personality. We live in a world where change is the only constant, so it’s imperative to protect our place within our community and not expose our reputation too much. Having a well-established identity allows you to set yourself apart from others, which is very useful for keeping your online reputation clean and safe.
The importance of forming an online identity for your brand.
One of the first decisions you must make when cementing your online existence, is deciding where you choose to be present, be it a blog, Facebook, Twitter, Tumblr, etc.
All brands must be aware of important principles that regulate their reputation; things such as quality, presentation and identity, and must always strive to keep them up to standard.
Updating frequently the content shown on websites, will maintain the brand fresh and effective. Updates but be done regularly so we can be constant on the online image we try to portray with our brand. New content will nourish your web identity and give weight to your reputation.
Important aspects for maintaining a good online reputation.
Quality is one of the most important aspects to focus one, if one wants to have a great online reputation. Always making the greatest effort possible within all processes from beginning to end, to ensure an exceptional product or service, will always be closely tied to reputation. Well-designed products transmit trustworthy relationships between service providers and customers and ensure loyalty and respect.
Commitment is formed from having great habits and routines; from following through from beginning to end in all processes and procedures employed.
Honesty and transparency go hand in hand with the previous two, since they must be our leading pitch when discussing all types of businesses. A first impression is everlasting and there are no second chances to damage control this type of situations. One must be careful, because a good reputation may be gone in the blink of an eye, only by failing to upkeep an atmosphere of total and complete honesty.
Passion is without a doubt, one of the most important factors in order to demonstrate, that what you say about your product, really means something. It goes beyond words, it’s more about having your passion for what you do, speak for the quality of your products. If you do things to the best of your ability, and you are confident on your skillset, then your passion will ultimately shine through.
The value of your client’s opinion.
We understand the client always comes first. Our products evolution must be tailored to our client’s needs and opinions. Quality, passion, commitment and honesty, are aspects in which we will constantly be graded and judged on.
Users create content in our websites, social networks and sometimes even in their own pages or interest groups. It is believed that over 80% of customers will talk to others about their experiences with a service or product, especially when this experience is not pleasant. Negative reviews have a tendency to be flashy and easily noticed, easily remembered by others as well.
It is understandable that unfortunate situations happen and sometimes they are unavoidable, even if they seem like negligence for one of the involved parties. The important thing is to know how to react to this type of happenstances and finding a way to turn this into a situation in which your brand can come on top.
You must be proactive for when bad situations arise. You must be transparent in the way you deal with bad comments and other aspects that damage your situation. Honesty will always be seen as positive and a redeemable quality. Don’t wait until bad comments show up for you to react to the situation; an unhappy customer can be identified early, if you have good channels of communications open. People usually start making their comments public after they have exhausted other resources.
The significance of keywords and search engine results and your brand.
Search engine results must index your website or personal pages with positive keywords. It is important that good words are associated with your activities. Being easily accessible is one way of making sure this happens.
There must be a combination of favorable comments in different social networks, especially in those that have great positioning and popularity online. Having multiple and diverse content helps as well. Videos, pictures, articles and blog entries, are essential for building a good reputation with different demographics.