It’s predicted that by 2018 the UK alone will have over 17 million Twitter users. That’s just one indicator of how essential social media has become for businesses and private individuals today. A strong presence on social media can greatly enhance your online reputation, whereas a limited presence can hinder it.
To start, there are some platforms you may want to steer clear of. Myspace and Bebo are two examples of outdated social networks. Both popular at their peak, Bebo was sold and closed in 2008 and Myspace has seen a significant collapse in users. Today, Bebo exists as a messaging app while Myspace – under the ownership of Justin Timberlake – has shifted from social media into a music and news media platform. Google+ is another largely ignored social network. Of 2.2 billion Google users, only 1% of them were actively on Google+ in 2015.
YouTube is the world’s largest video sharing platform and actually the world’s second largest search engine. Every month, users watch 3.25 billion hours of videos on YouTube. There’s a staggering opportunity to reach consumers through YouTube. Using video content can be a great way to strongly engage users through multimedia. Videos made on YouTube can also be shared easily on other social media platforms, so a YouTube profile perfectly complements a social media network.
With 328 million monthly active users in 2017’s first quarter, Twitter is very popular. Designed for short messages of no more than 140 characters, as well as picture and video sharing, Twitter is a great and easy way to interact with customers as individuals.
Facebook had over 32 million user profiles in 2016 and that’s just in the UK. Facebook is great for sharing pictures, statuses and videos, and communicating directly with customers. A strong Facebook presence is a great way to improve your online reputation.
It’s not just businesses that benefit from Facebook. 60% of employers use social media to screen candidates. A great Facebook profile lets you appear professional and highlights any personal detail you think make you interesting to employers.
Different from Twitter and Facebook, LinkedIn is a networking tool for professionals. LinkedIn is particularly useful for individuals seeking to boost their online reputation and enhance their careers. A well-made LinkedIn profile with plenty of connections is a great way to appear professional to potential employers.