5 Steps to Improve Your Restaurant’s Online Reputation

You might think that a restaurant’s online reputation is built on good food, but today this is only partially true. Of course, satisfying your customers’ taste buds is still a must, but any client experience starts with getting them through the door and this is becoming harder to achieve without a solid presence on the internet.

Today’s consumers make most of their choices based on information they find online, and this is especially true of restaurants. As far back as 2013, a study conducted by Single Platform found that 81 percent of consumers had searched for a restaurant on their mobile phone, while 92 percent had used a web browser, making restaurants easily the top, most-searched industry. Increasingly, consumers are adding detailed filters to their research, including cuisine type, location and price range. To succeed, you’ll need to appear where customers are looking, with a professional online profile that makes consumers want to pick you over a competitor.

Creating A Better Online Reputation

At ReputationDefender we help restaurants and other businesses build an online reputation that will increase their customer base and generate a positive buzz about the establishment. Whether you have just started a new business, or are trying to improve an existing reputation, our specialists can help create an online profile that will reach more people.

ORM for Restaurants

Here are some of the most important steps:

  • Professional Website – The design of your website can really make a difference by helping customers find the information they need quickly. Include pictures that show the ambience of the restaurant and the type of food you offer, but compress the images for a smooth load time, even on mobile. A sample menu helps customers get a feel for what you have to offer.
  • Create an Online Presence – Expand your internet presence beyond the website. Give the restaurant a social media profile on Facebook, Twitter and other popular sites and share news and updates on a regular basis. Write a blog focused on some of the foods and dishes you serve and other topics your customers may be interested in. Link all these pages to the website so it will be easy for a casual researcher to learn more about what you do.
  • Engage with Your Audience – Respond to comments as they appear. Even if feedback is negative, a professional response can help to undo the damage and make other customers realise you take their opinions seriously. People who feel they know you personally online will be more likely to become regular customers.
  • Put Technology to Work for You – There are many different programs which will make reputation management easier and less time consuming. A simple Google Alert lets you know when your brand is mentioned on Google. More sophisticated software, such as Hootsuite, will assist with regular social media updates. Other programs, like Upserve, are specifically geared toward restaurants, helping to manage everything from ordering to a personalised guest experience.
  • Ordering and Delivery Apps – Today many people don’t even want to go out to a restaurant, they want good food delivered to their door with minimal effort. Apps, such as Just Eat, will help you capitalise on this market by letting customers order and pay online. GrubHub research has shown that small restaurants often see a 50 percent increase in revenue when they invest in online ordering and delivery.

Leveraging the internet to create a better reputation will bring more local customers to your restaurant and increase the chances that travelling visitors will try out your cuisine. Even a small, family-owned restaurant or pub can’t afford to depend on people who’ve been coming for years. It’s important to make use of modern technology to attract today’s customers who are used to finding what they want online. For more information or tips on restaurant ORM, contact our experts at ReputationDefender.

7 Types of Malware and How They Attack Your Computer

Did you know that the first malware dates back to the 1970s, long before the internet even existed? Harmful computer codes and software were considered a prank in the early days of programming, but as our dependence on computers has grown, criminal attacks have become sophisticated and lucrative.

The term malware, short for ‘malicious software’, was first used by an early security researcher, Yisrael Radai, in the 1990s. It refers to any harmful program capable of controlling a computer, usually for the purpose of stealing sensitive information or destroying functionality. Destructive code can be hidden in any program, but today’s malware are most commonly delivered via the internet where criminals can conceal their identity more easily. Once hackers gain access to sensitive data, they use it for financial gain, or to destroy personal and professional reputation. At ReputationDefender, we help our clients safeguard their personal information with ongoing surveillance and privacy reporting. We also assist with removal and reputation rebuilding if you’ve already become a victim.

Antivirus and other software will protect against many types of malware, but hackers are constantly developing new programs and delivery techniques that will pass under the radar. Malware concealed in a harmless looking link can infect your computer almost immediately and be very difficult to get rid of.

Defining Malware

Today, there are so many different types of malware it’s hard to keep up with all the terms. These are seven of the most common malware and how they affect your computer.

  1. Viruses – just like a cold virus, a computer virus infects by reproducing, copying its source code until it can control the entire computer. This type of malware is delivered in a file attachment and it can also spread to other computers via corrupted files that you send. Today, viruses are frequently detected by antivirus software, so they are less common than they used to be.
  2. Worms – this is a ‘standalone malware’. Like a virus, a worm is self-propagating and can spread to other computers, but it infects networks rather than computer files.
  3. Trojans – like the famous story of the Trojan horse, this type of malware masquerades as a legitimate download, often an email attachment such as a routine form. Trojans don’t replicate themselves, but they do open a backdoor that will allow hackers to steal data from your computer.
  4. Ransomware – this type of malware will encrypt computer files so they are unreadable. Once the files are scrambled, the hackers will demand a ransom price in return for the key that can decrypt the data. This new type of malware has been on the rise over the past few years, with large scale attacks aimed at organisations that store a lot of valuable information, like hospitals and police networks.
  5. Spyware – this is a form of malware that will monitor your browsing activity and sometimes try to steal passwords. Spyware works similarly to adware, which is responsible for the annoying, but harmless, advertising that pops up on some websites or apps.
  6. Browser Hijackers – malware that will take over a browser, usually creating a new homepage and redirecting searches to pages you don’t want to visit.
  7. Rootkit – this is a term you’ve probably heard in relation to malware. A rootkit won’t actually harm your computer, but it will hide a virus or other malware from detection. Most major antivirus software now include rootkit removal.