New Year’s Resolutions To Shake Up Your SEO

This year, instead of making that yearly resolution to eat better or go to the gym three times a week, consider resolving to update your SEO practices. Google tweaks its algorithms all the time and if you’re not already using the most up-to-date practices, it will get harder and harder to rank your site on a relevant SERP. At Reputation Defender, we help our clients build and maintain a positive online profile, whether they’re administrating a business website or trying to get ahead in a competitive field.

Updates to Shoot for in 2017

Following is a list of SEO update recommendations that will become even more important in 2017:

  • Switch to Secure Protocol – HTTPS has been a ranking factor for a while, however users viewing a page that has not moved over to HTTPS will soon see a pop-up warning that the site is insecure. Not the kind of thing that makes one want to browse further. A secure protocol also offers more protection from hackers and man-in-the-middle attacks, so everyone’s data will be safer.
  • Go Mobile – 2017 is the year to go mobile. Sites using Accelerated Mobile Pages (ACP) load just as easily and are just as readable on a mobile as a laptop. Google has been promoting this type of content with a lightning symbol as far back as 2014, but at this point it’s an absolute must. More and more people are accessing the internet via their smart phones and 85 percent of mobile search results are optimized in this way. If your site is not modified for ACP, you’ll be missing out on a large chunk of internet traffic.
  • Stop Mobile Pop-ups – Pop-ups are often considered a necessary evil; we know readers hate them, yet for many sites they provide valuable advertising revenue. Google will soon begin penalizing sites that load pop-ups in mobile format. According to Google, pop-ups or “interstitials” provide “a poorer experience for users”, especially “on mobile devices where the screen is smaller”. Pop-ups or stand-alone interstitials that cover content must be dismissed before entering a site or both will be targeted. This also includes interstitials that cover the top part of the page “above the fold”.
  • Optimize Tags and URLs – Most site administrators should already be doing this, but for anyone who’s not, it’s going to start mattering more. A URL and title tag should promote the site and target a key term, but now they also need to be easily readable on a mobile screen.
  • Compress Images – Load speed has always been a ranking factor, so if you’re not using compressed pictures, it’s probably already hurting your site’s ranking. However, with mobile devices being an increased, key platform this year, the impact is likely to become even more noticeable.
  • Focus on Content – Google’s algorithmic changes continue to fine-tune a formula that will select content that is interesting and useful for readers, so writing great content is still a number one priority. Improving the overall quality and effectiveness of your site now will effectively help in the long term, rather than having to learn how to trick each new algorithm in the future.

A Quick Guide to Safe Online Christmas Shopping

Christmas can be a stressful time for parents trying to manage their work schedule whilst attempting to find the latest must-have gift for their child at the same time. Many busy parents take to the internet to purchase what they need quickly and easily with only a few clicks. Internet shopping has many advantages in terms of convenience, yet products found online are notoriously less safe and may not always be what they claim. Security oversights during internet shopping can allow hackers access to financial details and sensitive personal data that could ruin your reputation. If you’ve experienced reputational damage, Reputation Defender’s ORM services will help, but it is a good idea to have security measures already in place.

Christmas Safety Tips

Here are 6 important guidelines that will help to make your online Christmas shopping safe and hassle-free:

  • Research the product – Go to a store and check out the product, or watch a video that shows it in action. For electronic products, verify that the voltage fits within standard safety recommendations and has a plug adapted for the country where you live. Check that the online product is made by the original manufacturer and is not a cheap knock-off that may break easily or be unsafe.
  • Verify the site – Buy from legitimate, well-known dealers as much as possible. If you’re working with an auction site, check the seller’s record and reviews. Don’t fall for a con-scheme. If a bargain seems too good to be true, it’s likely not the real thing. If a seller claims to have a popular product that is out of stock everywhere else, it may very well be a fake or not even exist. Don’t pay more than the going price to get something that is unavailable elsewhere.
  • Check payment security – Use a credit or debit card if possible so there’s a record of the transaction and the bank can help you to dispute any irregularities. Double-check the security protocol on the site. HTTPS signifies that a site is using encryption or in some browsers the address bar may appear green. A padlock sign should also be visible on the pop-up payment window; however if the padlock is built into the page itself, it’s likely a fraud, so stay away. When buying directly from an individual seller, use a secure online service such as PayPal rather that transferring money directly into a stranger’s bank account.
  • Save receipts – Save the emailed electronic receipt or order confirmation at least until the product arrives. This will help you to dispute any problems or failed delivery.
  • Double check purchases – When the product arrives, open the box and make sure all parts are included and it is indeed what you ordered. If there’s a mistake, it is important to catch it early, rather than Christmas morning when the children will be disappointed and toys may end up being damaged before you can return them.
Beat the Rush

Online shopping is even harder if you wait until the last minute, so make sure to plan ahead. Remember, everyone is busier at Christmas. Delivery times may be extended and stock may not last as long as was anticipated. Get written confirmation that your package was shipped and track its progress so you’ll know ahead of time when to expect it.

Don’t Let Banking Online Make You the Next Fraud Victim

Online banking is a convenient way to manage money without the hassle of bank closing times or waiting for a cheque to clear. Yet there are risks with accessing financial information over the internet that shouldn’t be ignored. Numerous cyber criminals browse the web looking for personal data that can yield a cash payoff. All it takes is a few security oversights to make your account easy to hack and to turn you into the next target.

How to Stay Clear of Hackers

At Reputation Defender we warn our clients about the dangers of personal information becoming publicly available through careless online privacy. Data leaks can cause reputational fallout and they will also help a hacker to access your bank accounts and fraudulently transfer money. Here are some of the most important precautions you should take to stay safe whilst banking online:

• Avoid Public Networks – Never access a bank account on a public computer or a free Wi-Fi network. These are inherently insecure and may be regularly monitored by cyber criminals.
• Bank on a Single Device – Keep your banking limited to a personal laptop or an iPad that isn’t used by children or other people who may be careless online.
• Use Secure Passwords – A strong password is one that combines numbers, letters and symbols, but does not include any guessable information such as birthdays, names or addresses. It’s a good idea to change your password several times a year. If you have trouble remembering complicated passwords, invest in a password manager.
• Avoid Phishing Attacks – One common online scam is a fake notice advising that an account is insecure or the password has been reset by someone else. If you receive an unsolicited notice like this, never click on the link contained in the email. It likely contains a virus that will allow the scammer to steal your banking details. Instead, sign in via another secure app or call the bank to check your account status. Do not give out financial details in an email or over the phone. If someone is asking for this information they are not from your bank; they are a fraud.
• Keep a Close Eye on Accounts – Check into your account regularly to make sure you recognize all the transactions. Report any suspicious activity immediately so your bank can take action before further hacks take place.
• Set Privacy Controls on Social Media – This might not seem important for banking, but poor privacy elsewhere on the web can give a hacker the answer to many security questions (such as your mother’s maiden name, the name of your pet, your first car etc.). Details like this quickly become a reason for a thief to target your account.
• Protect Your Pin – Never give your pin to anyone, even someone you trust. Take measures to protect your pin in physical locations by shielding the console and checking for observers.
• Shred Physical Documents – Documents containing account numbers, social security numbers or any type of personal information should never be thrown in the trash.

Statistically, only a small number of people get hacked, yet this doesn’t mean criminals aren’t already checking out your account looking for a way in. Any account can be breached given enough time and effort, so the key is to put enough security measures in place so that criminals will lose interest.

How Can Social Media Help Business Strategy?

Social media is one of the most important, fastest growing parts of the internet. This term loosely refers to platforms and apps that allow users to create and share content, whilst at the same time participate in social networking. At first glance, social media might seem to be geared toward private individuals, but more and more businesses are finding these platforms to be a vital marketing asset.

Professional social media pages are key in any reputation management strategy. At Reputation Defender we help company brands to boost their online profile by improving search rankings and presenting a positive cohesive brand message. Official social media profiles are a target page one result, as well as a place to promote other content.

Social Media for Business

Business focused social media is all about using social channels to connect and engage with customers and build long term relationships. Of the many social media platforms, Facebook, Twitter and LinkedIn are the most important for focusing an initial business strategy.

The social media audience is vast. Globally, 1.55 billion people use Facebook per month; about 72 percent of all people active on the internet. Of these, 70 percent say they interact on a daily basis. By contrast, only 38 percent of Twitter users and 22 percent of LinkedIn account holders are active daily. None the less, Twitter is one of the most popular microblogging platforms with 341 million active monthly users, whilst LinkedIn is largely seen as the most official social media business directory.

Facebook

A business Facebook profile offers a chance to interact with customers on a personal level via a trusted platform. Followers will begin to see the business in the same way they view their friends. They’ll look forward to regular posts that are genuine and thoughtful.

At the same time, Facebook offers a way for new clients to find out important details about your business such as location, history and contact info. It’s important to claim your brand name as a keyword and link back to the company website through your business profile. You can also add a “Like us on Facebook” button to the company website. Facebook will offer different templates depending on the type of business to let you target the audience you want to reach.

Many Facebook features are designed to make the platform accessible and useful for business purposes. Call to action buttons introduced in 2014 offer suggestions for customer activity such as “contact us”, “book now” or “sign up.” One click will take the client straight to the desired page, so this is a very effective way of driving traffic to your website. Typical business posts can share brand-based videos, images and blog articles. A Facebook page can also be used to advertise a special offer or promote client feedback. Sponsored advertising campaigns disseminate material even more efficiently and ensures that all followers see all your posts, while Facebook Analytics will help to pinpoint your current activity level and target improvement.

Twitter

Like Facebook, Twitter can be used to interact with customers, promote material and increase awareness for your product. A business profile should promote the business name, target an important keyword and link back to the official company website. A logo and other professional images can give the account a more personal touch.

Tweets can be leveraged for business purposes by promoting a specific marketing message. Tools such as TweetDeck and Periscope allow for multimedia tweets, while the hashtag system targets a specific topic zone. Like Facebook, Twitter offers paid advertising for businesses that want to maximize the marketing aspect of their account and Twitter Analytics offers tools for analyzing strategies and measuring success.

LinkedIn

As a professional networking site, LinkedIn carries more authority than Facebook or Twitter. This platform offers the opportunity to connect with colleagues and industry leaders, recruit potential employees and gain referrals. Managers will need a personal page to set up a business profile on LinkedIn, so this is the perfect opportunity to build your own career along with the company’s reputation. A Premium Account offers enhanced opportunities for profile viewing and targeted searches.

Like Facebook and Twitter, a business profile on LinkedIn should include all the company’s details and link back to the website. LinkedIn allows several different administrators, so it’s easy to delegate account management tasks to other employees. Showcase Pages on LinkedIn lets you target additional keywords and highlight specific company products and services. You can also post job applications and send targeted email marketing.

Fine-tune Your Profiles

In contrast to traditional advertising, social media is about connecting personally with customers whilst sharing the brand message. Especially on Facebook and Twitter, it’s important to strike a balance between promotion and providing genuinely interesting content that will make people want to follow your page.

  • Keep advertising in check – Out of 7 posts, only 1 should be obviously promotional.
  • Ask questions – Find out which industry related topics interest your followers the most.
  • Post fun facts – You’ll gain authority and help clients learn more about what you do.
  • Provide valuable tips – People will keep following to learn more.
  • Offer rewards – Organize a contest or offer points for virtual check-ins at your business.

A dedicated group of social media followers is a valuable reputational asset for any business. It increases customer retention and provides a long term client base which will help to counteract negative publicity in the future.