Due to globalization, the appearance of the internet, social media, and social networks, the world has changed a lot in the past few decades. Exploiting the possibility of promotion and marketing that the new reality provides us can be useful to any profession.
If what you are aiming for is to impulse your psychology clinic or your own personal image as a psychologist, you have the opportunity of taking advantage of the possibilities of communication and interaction that social media and social networks give you. So don’t waste them, because they can give you prestige, notoriety and reputation.
Due to the fact that there already is an important amount of competition in the current labor market, psychologists need to cultivate their own personal and professional brand. The way of introducing yourself to other people can help you get a job or attract customers, therefore, it is important for you to know exactly who you are, what you do and why you are important. This way you can exploit your personal branding to the maximum.
Branding, or building your brand
The term “branding” was originally used in the corporate world, but we all possess a personal brand, even if we haven’t made it grow.
Branding refers to developing and shaping a brand that allows a user to identify with certain symbols, ideas or experiences that go beyond the simple products or services with which you want to make a business. This is made out of brand being and brand behavior.
Branding shows the characteristic values of the company which provide singularity and credibility, and which allow it to differentiate itself from its competitors, since they cause a unique impact on the market.
The employment outlook has undergone significant changes in recent years
The world and the economy are changing, and the relations between companies and professionals have been going through a transformation that has provoked a very different professional landscape from the one that existed two decades ago.
The forms of professional development of that time are already obsolete, and you have to keep in mind that in many sectors, employment stability has disappeared. Few of those who graduate from college go straight to the workplace. It is now about getting to the top, which is why it’s necessary to talk about projects and strategies to achieve it, instead of talking about paths that have already been defined. Oneself is in control, and one must be capable of designing, developing and managing his own professional strategic plan.
Personal branding for psychologists: the importance of being visible
This is especially important for psychologists, since the competition that exists among professionals of the guild is too much for such a limited labor market.
The concept of branding, however, can also be applied to help psychologists occupy a preferential place in the minds of others. Personal branding makes sure to identify and communicate your competences, your utility and your reliability for you to be perceived as the psychologist who must be hired or with whom it’s worth working. The goal is for them to consider you as the best option there is, and that you are finally chosen. Having a well-positioned personal brand increases the possibility of success in situations in which there is a lot of competition and in which you must be chosen among several options.
Regardless of your age, your title or your business, you should understand the importance of personal branding. You are the director of your own company.
Therefore, personal branding is a powerful and clear idea that appears in the mind of others when they think about you, it’s the imprint that you’ve left in their mind. It’s the way you manage and communicate your authentic values, beliefs, feelings and talent, and it is the perception that others have of you.
Start thinking about yourself as a brand
How would you like other people to see you if they look you up in Google? What specialty of psychology would you like to be associated with? What customers do you want to address? Before thinking about designing a strategic plan about your personal brand, it’s important for you to know who you are, what you offer and why are you important and different from everyone else.
Your image and your personality are your basic tools when it comes to standing out and differentiate yourself from other competitors, but ultimately what’s going to create customer loyalty is the relationship between the image that you’re going to show and your values, which is what’s going to create trust. Hence, a well defined image, one that is coherent with your principles, will be positively valued by others. The image that you show should be reinforced in every aspect and it should show itself coherently with the values that you promote.
Using social media
There is a great deal of confusion when people talk about social media. Many people think that social media are a synonym for social networks, but this is not so. Understanding the difference between both terms is crucial for a good marketing strategy.
Social media is the platform, application or online means of communication used by many people to create online interaction, with the purpose of sharing ideas, news and particular interests. This means that through them you can share images, audios, articles, videos and you can sustain chat conversations or videoconferences. Some of the most well-known ones are Facebook, Google+, YouTube, Pinterest, Instagram, Twitter, LinkedIn, and so on.
On the other hand, a social network is the act that is established when several users interact through a social medium. This interaction is motivated by a common interest or liking, and it causes the existence of a communicative network between internet users. Social media is a powerful tool for psychologists, since it allows them to share texts, videos, audios, and so on, to then create communities that are interesting on a professional level.
Having said this, it’s important for you to keep in mind the possibility of privatizing your profiles to have a more professional image and, that way, you’ll make the most out of your exposure. The social medium allows you to build the best possible image as a professional of psychology, but it can also have the contrary effect if you don’t take care of it.
You should also keep in mind that creating a website is indispensable today, and it’s a good way for search engines to know that you exist. It doesn’t have to be a wonderful one, but it will allow you to be visible in the digital realm, which is ultimately what you are interested in.
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