Celebrities need to worry about so many things. The next big event. An exclusive interview. Their next endorsement deal. How to dodge those nosy paparazzi. They are constantly in the spotlight. However, there is one thing that probably occupies their minds the most. Without it, none of their extra income would come in. Earning a positive reputation and maintaining it should be on top of their list of priorities. More than anything. We expect them to always say and do the right things. It’s that simple. But what happens when scandal strikes?
When a celebrity shows that he or she is human and posts something online that causes controversy the whole world goes ballistic. Scandals are the most influential factor when it comes to a celebrity’s reputation. And when those scandals result from something he or she commented on or posted online things can get even worse. We live in a world where we expect celebrities to be role models for current and future generations. Celebrities are expected to be honest about who they are but this only acceptable when they carry themselves and express their opinions are aligned with what society deems to be appropriate. In order to handle the scandal and public outrage many famous people recur to the one thing most humans depend on when backed into a corner and called out on something. Stretching the truth. Acting shocked and appalled. Call it what you want but the fact is undeniable. They lie and we lie.
Time and time again we see how celebrates flat out negate what images and videos posted on social networks show. Whether it be an angry and biased tweet, a compromising photo, a video showing inappropriate conduct. Whatever the source of scandal, celebrities have a go to move: “My account was hacked in the last couple of hours and what was posted was not done by me but by someone who aims to cause damage to my reputation.” And there are variations of that nonsense, but they all basically say the same thing, “It wasn’t me.” And while hacks on celebrity profiles are on the rise in 2016, sometimes the excuse seems to be a little to convenient.
Celebrities don’t realize one thing. The more they lie and deny any wrongdoing in the face of obvious evidence that demonstrates the contrary, the more people are going to lose faith in them. Celebrity reputation nowadays is only as good as what people perceive on their online profiles. So instead of lying, what should the A-listers do when their reputation takes a hit?
Man up and face the music
Dude, you got caught. You messed up, plain and simple. Instead of lying, why not face the piper and cameras and admit you made a mistake. No one is exempt from making mistakes. We’re human and we make mistakes. Explain the circumstances that lead to the egregious behavior and take the criticism as it comes. Now more than ever, society has the uncanny ability to call B.S. on who they think is lying. Society may not like what happened but the facts will lead to understanding and ultimately to forgiveness.
Get away from the cause of the problem
Bad decisions don’t happen on their own. They are usually accompanied by a catalyst. Sometimes it’s bad advice from a close friend. Others it’s from an advisor. Whatever motivated the comment must be cut loose. Deciding to let go of someone or something you hold dear is tough. However, it is something that must be done to avoid controversy once again.
Show some true remorse and become and advocate
Even though it might take some time to step up and admit wrongdoing, celebrities will often do it. And when they do, the confession usually comes with a prepared statement where they express regret for what they have done. Once again, people can tell when someone is sincere or when they’re just mailing it in and following protocol. Celebrities need to be absolutely sincere about their apology if they want society to even consider trusting them again.
It’s not enough to be truly remorseful. If they are truly sorry, celebrities will become advocates for the cause. They will show people how their experience messed up their lives and do everything possible to make sure no one else follows in their footsteps.
Do some good
The final step on the way to recovering from scandal and gaining reputation is to help communities and others. Celebrities are highly influential people and they need to harness this power to do some good. Posting good deeds on social networks and taking the time to talk about those deeds, without coming off as arrogant or snobbish, is a great way to gain some much needed publicity.
Celebrities must remain steady in this effort and understand reputation cannot be recovered as quickly as it was lost.
Athletes are a clear example of famous people that can benefit from having great online reputation. Reputation Defender recommends the post “Do athletes need to worry about online reputation” to see the advantages for an athlete of having strong online reputation.