Why celebrities should stop lying and what to do instead

Celebrities need to worry about so many things.  The next big event.  An exclusive interview.  Their next endorsement deal. How to dodge those nosy paparazzi.  They are constantly in the spotlight. However, there is one thing that probably occupies their minds the most.  Without it, none of their extra income would come in.    Earning a positive reputation and maintaining it should be on top of their list of priorities. More than anything.  We expect them to always say and do the right things.    It’s that simple.  But what happens when scandal strikes?

When a celebrity shows that he or she is human and posts something online that causes controversy the whole world goes ballistic. Scandals are the most influential factor when it comes to a celebrity’s reputation.  And when those scandals result from something he or she commented on or posted online things can get even worse.   We live in a world where we expect celebrities to be role models for current and future generations.   Celebrities are expected to be honest about who they are but this only acceptable when they carry themselves and express their opinions are aligned with what society deems to be appropriate.  In order to handle the scandal and public outrage many famous people recur to the one thing most humans depend on when backed into a corner and called out on something.  Stretching the truth.  Acting shocked and appalled.  Call it what you want but the fact is undeniable.  They lie and we lie.

Time and time again we see how celebrates flat out negate what images and videos posted on social networks show.  Whether it be an angry and biased tweet, a compromising photo, a video showing inappropriate conduct.  Whatever the source of scandal, celebrities have a go to move: “My account was hacked in the last couple of hours and what was posted was not done by me but by someone who aims to cause damage to my reputation.”  And there are variations of that nonsense, but they all basically say the same thing, “It wasn’t me.”  And while hacks on celebrity profiles are on the rise in 2016, sometimes the excuse seems to be a little to convenient.

Celebrities don’t realize one thing.  The more they lie and deny any wrongdoing in the face of obvious evidence that demonstrates the contrary, the more people are going to lose faith in them.  Celebrity reputation nowadays is only as good as what people perceive on their online profiles.  So instead of lying, what should the A-listers do when their reputation takes a hit?

Image courtesy of Susana Fernandez at Flickr.com
Image courtesy of Susana Fernandez at Flickr.com

Man up and face the music

Dude, you got caught.  You messed up, plain and simple.  Instead of lying, why not face the piper and cameras and admit you made a mistake.  No one is exempt from making mistakes.  We’re human and we make mistakes.  Explain the circumstances that lead to the egregious behavior and take the criticism as it comes.  Now more than ever, society has the uncanny ability to call B.S. on who they think is lying.  Society may not like what happened but the facts will lead to understanding and ultimately to forgiveness.

Get away from the cause of the problem

Bad decisions don’t happen on their own.  They are usually accompanied by a catalyst.  Sometimes it’s bad advice from a close friend.  Others it’s from an advisor.  Whatever motivated the comment must be cut loose.  Deciding to let go of someone or something you hold dear is tough.  However, it is something that must be done to avoid controversy once again.

Show some true remorse and become and advocate

Even though it might take some time to step up and admit wrongdoing, celebrities will often do it.  And when they do, the confession usually comes with a prepared statement where they express regret for what they have done.  Once again, people can tell when someone is sincere or when they’re just mailing it in and following protocol.  Celebrities need to be absolutely sincere about their apology if they want society to even consider trusting them again.

It’s not enough to be truly remorseful.  If they are truly sorry, celebrities will become advocates for the cause.  They will show people how their experience messed up their lives and do everything possible to make sure no one else follows in their footsteps.

Do some good

The final step on the way to recovering from scandal and gaining reputation is to help communities and others.  Celebrities are highly influential people and they need to harness this power to do some good.  Posting good deeds on social networks and taking the time to talk about those deeds, without coming off as arrogant or snobbish, is a great way to gain some much needed publicity.

Celebrities must remain steady in this effort and understand reputation cannot be recovered as quickly as it was lost.

Athletes are a clear example of famous people that can benefit from having great online reputation.  Reputation Defender recommends the post “Do athletes need to worry about online reputation” to see the advantages for an athlete of having strong online reputation.

Beyond SEO – New Brand Management Strategies for 2016

In the constantly evolving world of the internet, it’s not enough to find one brand management strategy that works. Anyone who wants to stay at the cutting edge of online marketing will find they have to update their strategy on a yearly basis. A fresh approach will give your company the oomph it needs to outrank competitors and create brands that resonates with consumers.

In the past, improving search rankings through SEO tactics has been one of the most important elements of online reputation and brand management. It still is one of the major elements we stress at ReputationDefender. Nothing is worse for a brand than having a customer search your name and see a page full of negative reviews or a defamatory articles. However, in order to create a really positive image you’ll need to do more than have a professional-looking search page for your brand. Customers are increasingly finding more sophisticated ways to conduct research on the internet. They’ll want to get to know you on a personal level as well as find out exactly what past clients think of their experience with your company.

4 Ways to bring your brand management ORM up-to-date

  • Social Media – long seen as a way for friends to interact online, in the past few years social media sites have also become an important platform for clients to learn more about the business and services they use. To make the most of this opportunity, you’ll need to maintain an active profile on major sites like Facebook, Twitter, LinkedIn, Pinterest and others. Regularly posting updates and reactions can help to create positive group energy and make your clients feel connected, with you and with other customers. A large following on these sites will help to reduce the impact of any negative comments that may appear.
  • Mentions – smaller businesses sometimes struggle to get a detailed article in a major publication. A two-line tweet from a well-known brand can accomplish the same goal with a lot less work. It will help define your brand as an authority in the field.
  • Reviews – research shows that 67 percent of consumers choose goods and services based on online reviews. This can sometimes be problematic for businesses since most people don’t think to leave a review until they’ve had a negative experience. Fake reviews are easy to spot and often do more damage than good. On the other hand, it’s OK to ask your customers to write genuine reviews as long as it’s done tactfully. Add a one line tag on the end of a blog post or send out a direct request linked to a form that’s easy to fill out in a few minutes. People who are really happy with your services will be eager to promote you.
  • User generated contact – once you’ve created a good profile, you can go beyond reviews to find even more fun and interesting ways to create user generated content. Use your social media pages to encourage users to post pictures and testimonials about how they use your product. Choose a winner and send out prizes to make it more interesting. The more positive content you have that is really user generated, the more credible and trustworthy your brand will appear to new clients and potential customers.

Want to learn more? Contact us today to find out how our ReputationDefender Kickstarter package can get your new business off to the right start:

UK E-mail: uksales@reputationdefender.com

Tel: (+44) 800 131 0700

US E-mail: support@reputationdefender.com

Tel: (888) 851-9609

You, yes, you! How do you manage your online reputation?

A requirement to be successful today, when information flows around internet users and always go together with them, it is very important to be aware of what others say about you. After all, you just have to google your name to realize that perhaps most of the information you find on the first page of search has not been uploaded by you. In fact, it is a result of your actions, your words and what others do and say about you. Have you ever done it before? (We all have, believe me). The point is that your customers, the people you work for and those you would like to work for are Internet users, just like you, and you should know that they have sought your information before doing any business. Knowing someone’s reputation online is a very effective tool to analyze offers and contracts before purchasing anything or signing any agreement. It is surprisingly easy to find information about you or your company after typing a few words. So, if you do not know what people think about your business or about you as a professional, you should check first your online reputation and wonder how you would like to be perceived by others.

We all sell. We sell products, services, our skills and knowledge and others pay for it. That’s how the market economy works. Maybe you are an entrepreneur and you need some good press on your side for achieving the approval of investors. Maybe you are a doctor, a musician, a private investigator, a teacher, a cook. We are no different to any company or service provider; therefore, it is vital to invest in Internet marketing campaigns, which apply to all kind of people, like you and me. The issue that you should consider is that although it is tremendously important, very few people care about managing their online reputation, even if they have nothing bad to hide.

When we think of Online Reputation Management, the first thing that comes to our minds is what kind of wrong actions people are trying to make up… But it is not always the case. Actually, several clients of Reputation Defender look for ORM services in order to improve their reputation as a marketing tool. According to Forbes, The main reason why Online Reputation Management is an issue that really matters is that the good name of any company or person (who usually takes a long time to build), can be ruined in a second by the bad comments or actions of anyone, from any location, at any time, anonymously. So the words of others can affect your future, considering that the information produced and published on Google is not easy to erase. On the other hand, the digital reputation may also open positive opportunities by using the right tools. Not worrying about online reputation not only means that others will determine your public identity; it means that you will not have the opportunity to project your best professional, corporate or personal image.

Image courtesy of jvleis at Flickr.com
Image courtesy of jvleis at Flickr.com

Most companies ignore their online reputation, and, of course, it’s easier for them to experience a reputation crisis. Knowledge is power here: by knowing what your customers say about your company, managing online reputation also allows you to understand what people are talking about in the industry your business belong to, and what kind of products or services consumers are willing to purchase.

That sort of information could help you change your business strategy for better adapting to what users ask. It may help you expand your product/services offerings or even open a new market niche that meets the specific requested needs.

One of the biggest benefits of ORM is that it helps to identify key influencers online that seem to lead the crowd either toward or away from your business. On the Internet, just like in real life, there are public opinion leaders who can influence a mass of people (customers, in this case), and direct them towards or away from your business. Your assistance and cooperation with them can position your brand positively within their social communities. On these grounds, managing the online reputation of your company can provide numerous benefits: from boosting the sales of your business, to the increase of your company’s credibility by retaining and regaining dissatisfied customers.

You may ask: Why not do it myself? There are two essential reasons: maybe you already have so much work to do in your own business, and ORM experts will invest their time in doing what’s best for you. That’s their business. Such services are built on trust relationships, woven between companies (or individuals) and their clients. Of course, hiring an ORM company, also guarantees monitoring any negative activity available online. This is a job that demands a huge amount of time and perseverance.

When will you start?

5 steps you need to take to not be affected by social media screening

Social media plays an important role in today’s world.  Reputation Defender has covered many times how social media plays a role a company’s online reputation.  But what does it do for Joe Shmo?  It’s where we get the latest news from.  We turn to it to follow our favorite people.  We use it to share our interests with the world.  Social networks give others insight into our personality and our views of what happens all around us.  It has become so much more than a place to reconnect or stay in touch with loved ones and old pals.  Our social media profiles have become, whether we like it or not, our business cards. Social media screening has become almost standard practice for many companies in deciding whether to bring someone on or not.  There is an ongoing debate whether looking at a candidate’s online presence is ethical or not.  This is something for another day.  Those looking for employment need to understand that social media matters when applying for a job and they should take steps to make sure what companies find online is not too controversial.

Step 1:  Clean up your existing profiles.

Pictures.  Posts.  Likes.  People you follow.  These are just four things companies look at when they decide to check your profiles out.  Doing so is the best bet companies have to get some first-hand and authentic insight into who you really are.  Why should does your private life matter to a company? Good question to ask.  You need to keep in mind that businesses want to hire people who convey traits such as responsibility, respect for their surroundings, honesty, and seriousness.  A couple of pictures holding a bottle of tequila in one hand in an obvious drunken state could show companies that you like to go out more than they would like their employees to.  An extremely negative or radical comment on a controversial issue is a red flag for a lot of companies looking to hire.

Therefore, cleaning up your digital image is the first thing you need to do in order to show a more professional side of yourself.  A side companies want to bring on board.  Take down any images that could be seen as damaging or inappropriate.  Look back on your posts and eliminate any that can label you as someone no one would like to be associated with.  Finally, set your privacy settings so that only you and nobody else can see who your friends are.  That’s right, companies are not only going to look at your profile.  Your acquaintances also give them an idea of who you are.

Step 2:  Stop venting your issues at your current job.

Many people make the crucial mistake of complaining about their current work situation.  If you’re one of them, you need to stop it immediately.  Dirty laundry should be washed in house.  What you say online about your company affects its online reputation.  It’s that simple.  Posting about your current company shows that you don’t really care where you work and that you are only looking out for yourself.  Not a desirable trait my friend.

Step 3: Follow the right people and share the right stuff.

Start following people and interests that are related with how you project yourself in the labor market.  Puppy videos and inspirational memes are fine every once in awhile, but they shouldn’t be what the majority of your posts are about.  Make your profiles more professional.  Show companies that you really care about growing professionally.  And don’t just share.  Comment on those posts and give a well thought out opinion with arguments.  And for Pete’s sake, watch your grammar.

Image courtesy of Esther Vargas at Flickr.com
Image courtesy of Esther Vargas at Flickr.com

Step 4:  Take advantage of LinkedIn

LinkedIn is the leading site for professionals to connect with companies and other professionals.  Wanting to get a job and not having a LinkedIn profile is like having a car without fuel.  There’s no way it’ll work.  Your social media profiles are great at showcasing you as a person.  However, professional and personal profiles should be separate. LinkedIn is all about who you are professionally.  Take to it to express your qualifications, experience, and expectations.  You can also stay up to date with the latest trends in making your resumé much more attractive.

Step 5:  Control your privacy

Every major social network lets users take complete control of what they choose to share and with whom.  If you find it impossible to stop sharing what you like but which could be seen by some as inappropriate, then tweak your settings so that only you and a group of trusted people can see it.  Remember, what’s ok and harmless (even funny) for you can be offensive for others who don’t know or understand the context in which you posted something.

Social media is a factor in determining which candidates are apt for a company and which ones aren’t.  Unfortunate as that may be, it is still the truth.  Professionals who are looking to get hired must have social media profiles that highlight their strengths and show companies they are the perfect person to hire and add to their reputation rather than take away from it.

6 Ways to Reduce Negative Comments About Your Business

Public relations crises happen. It’s not possible to please everyone all the time and every business will eventually face someone who is unhappy. Unfortunately many disgruntled customers voice their feelings in a manner that can threaten to damage the company’s reputation permanently, including publishing negative comments online.

There are ways to reduce the number of dissatisfied clients and negative comments in any business. Basically, providing good service will make your customers happy and keep negative publicity from becoming an endemic problem. Additionally, how you respond to criticism can decide whether it turns into a major or a minor issue. This isn’t a substitute for the kind of online reputation management we do at ReputationDefender ®, but it will make it much easier to get your online publicity back on track with minimal effort.

Here are six specific ways to increase client satisfaction.

  • Respond in a timely manner

    The majority of customer complaints are due to slow response times. If a client sends an email and three days later they haven’t heard from you, they’re likely to take to the internet in frustration. You can avoid this by setting clear guidelines for response times. 24-48 hours is appropriate depending on your email volume, but make sure this is clearly indicated next to your contact information. A simple response indicating the email is being processed can help let customers know they are a priority. On social media, customers expect an even quicker answer. 1 hour to be exact.

  • Practice good communication

    Responding to your customer’s needs will facilitate every type of interaction. This includes effective communication, whether it’s online or in person. Good listening is a skill that is typically thought of in terms or personal relationships, but it’s just as necessary in a business setting. Active listening will help to build trust by making the client feel you care. You’ll also be able to tailor your services more specifically to their needs. Building a strong communication platform at the beginning of the relationship will make it easier to handle difficult issues as the work progresses.

  • Use every day language

    The client enlisted your services in a specialist area because they lack this expertise themselves. If you use jargon and acronyms specific to your field, they’ll likely feel confused about what you really mean. Speaking plain English whenever possible will help the client understand what you are doing. It’s important to sound knowledgeable, but avoid talking down to a client. Remember they are also an expert in their own field.

  • Meet deadlines

    There’s really no good reason for missing a deadline after the fact. If the timeline for resolving an issue becomes impossible, this should be communicated to a client well beforehand. Describe what happened that made the work take longer and set a more reasonable deadline.

  • Take responsibility

    Blaming a specific employee or team won’t clear your company’s reputation since you hired and trained these people. It’s better to present a united front and let the company as a whole take responsibility for the issue. A general statement indicating that internal changes are being made to address the issue is appropriate, but clients don’t need to know the specifics of who’s at fault.

  • Don’t get angry at negative comments

    Your business is personal but keeping a cool head is essential. If a customer is posting negative comments to simply antagonise you, it is better to not take the bait. Social media fails and wins have massive potential to go viral so proceed carefully. If you have done all you can and feel that you aren’t getting anywhere in your attempts to make amends, avoid escalation by disengaging from the argument.

    You can now read Reputation Defender’s new blog post on the importance of online reviews and learn how positive online feedback can help to promote your business.

In the middle of a reputation crisis? Call us:

UK E-mail: uksales@reputationdefender.com

Tel: (+44) 800 131 0700

US E-mail: support@reputationdefender.com

Tel: (888) 851-9609