With the extensive and continuous growing of internet, almost half of the world population has access to the online information posted everyday on internet. Thus, when we talk about reputation management, we have to talk about ORM (Online Reputation Management). At this moment, there can be someone in the other side of the world posting any sort of information that will affect someone else’s reputation. Even though an unknown person is less likely to be affected by bad online reputation than a well-known person, both of them will need reputation management at some point. However, it is also clear that the amount of information online about an industry leader, a celebrity or a politician is larger, and their names are highly frequent on online search engines. Below, you will find a list showing why some people absolutely need to manage their reputation.
Normally, people who are just starting a new business do not care about their personal reputation. They believe all the attention has to be turn to the company itself. Nevertheless, specialists in reputation management suggest that entrepreneurs need to pay attention to their personal and professional reputation equally. Starting a new business is already extremely difficult, but it could be worse if entrepreneurs have an unattended personal or professional reputation. Therefore, entrepreneurs need reputation management even before starting the company, and during the whole setup process.
As entrepreneurs, CEOs (Chief Executive Officer) have their personal and professional reputation closely connected to the company they work for. The process here works both ways: the business reputation affects the CEO’s, and vice versa. Customers, shareholders, media, and business partners are going to search the company CEO’s reputation before doing any kind of purchasing, investment, or commercial arrangement with them. On the other hand, if a company reputation declines drastically, this will immediately affect its chief executive credibility. That’s why CEOs should use all the time an online reputation service to avoid any of these situations which might end up in an awful termination of their careers.
Since the majority of people are going to look for a job at some point in their lives, this category covers almost every person reading this post. With the blossom of social media, we can find practically everyone’s personal information on internet. Personal opinions, leisure activities, pictures, or likes and dislikes, all this online info is there for everybody to see and potential employers are not the exception. They are going to use this data to decide whether an applicant is good or bad for a position in their companies. Even a candidate with a great résumé can be dismissed due to a deficient online reputation. People applying for higher positions in a company are more likely to need an online reputation management. But this does not exclude the rest of job seekers which need to pay more attention to the content they publish on social media.
In this category we find the most controversial and difficult people for reputation managers. People involved in politics have many possibilities in which they can end up with a bad reputation, and we can assure that most of these possibilities are going to happen. As there are numerous reasons why politicians need reputation management, and a whole post will be need it to discuss them, here are mentioned just three of them. First, politicians have clear adversaries, personally and professionally, and these people are able to pull some dirty information if they need to do it. Second, they are always in the spotlight, so every little movement, opinion, action, or inaction is going to attract every ones attention. And third, journalists, reporters, anyone in the news business will want to dig deep into a politician life, and they might find some dirt to expose. In conclusion, politicians could be one of the people who need the most a reputation manager in their staff.
As politicians, people in the entertainment business have their professional career always open for public scrutiny, and sometimes they do not know how to separate that from their personal lives. Besides the entertainment business celebrities such as actors, singers, musicians or TV show hosts; we can find sport celebrities as well. Their infamous faces are all the time in our laptops, TV’s, phones screens, etc. The mass media is always looking for more information about them. Even if reporters cannot find news about them, they sometimes make up rumors that can damage a celebrity’s reputation for a long time. As a result, most of them have publicists in charge of the information they give to media, and to the social media arrangements. However celebrities, as we have seen, cannot control all the online information about them. That’s why they also require managers for monitoring, sourcing and creating strategies to keep clear their online reputation.