The definition of MyChild is a service of the online reputation management firm ReputationDefender. MyChild consists of two components: Search and Destroy. During the search phase ReputationDefender scours the Internet for information about the client’s child then presents that information in a monthly report. In the destroy phase the client selects any content from their report that they don’t like and ReputationDefender’s online reputation advocates correct and/or completely remove the selected unwanted content from the web. Reference http://www.reputationdefender.com/mychild