Entries Tagged 'ReputationDefender News' ↓

Love it or hate it, MTV’s hit reality TV show Jersey Shore is a true pop culture phenomenon. A major part of the show’s success no doubt comes from the cast’s natural knack for self-promotion. Perhaps the best example of personal branding on the show comes from Mike “The Situation” Sorrentino.

Anyone who has seen “The Situation” on TV knows that the young man’s greatest assets are his six-pack abs. He’s proud of them, as well he should be, and he has used them repeatedly to garner endorsement deals and a variety of other lucrative moneymaking ventures.

In his latest video blog, ReputationDefender CEO Michael Fertik explains how doctors, lawyers, and other professionals can learn from “The Situation” and show off their number one asset online as part of a powerful personal brand.

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Today, ReputationDefender is beyond excited to announce that we have been named a 2011 Technology Pioneer by the World Economic Forum. It is a tremendous honor to receive this award and join the ranks of former Tech Pioneers, including Google (2000) and Twitter (2010).

In a blog post announcing the recipients of the Tech Pioneer honor, the World Economic Forum explains that the 31 honorees represent the “most innovative technology start-ups from around the world” as well as the companies that are on the “cutting edge in innovation and are poised to have a critical impact on the future of business, industry and society.”

As a pioneer and global leader of the online reputation management industry, ReputationDefender certainly lives up to the WEF’s high standards and we are proud that the work we are doing to help protect individuals and businesses from online defamation and privacy infringement is being recognized.

To learn more about all of the 2011 Technology Pioneers and to watch video interviews from the CEOs of each company, check out the World Economic Forum Technology Pioneers website. Check below for ReputationDefender CEO Michael Fertik’s video for the World Economic Forum.

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ReputationDefender was recently featured in two articles for TheStreet.com, one of the web’s foremost destinations for personal finance and business news. The first article, Web of Lies? Brands Hire to Secure Reputation, focuses on corporate reputation management and how businesses both small and large are turning to reputation experts to manage their brands online. ReputationDefender CEO Michael Fertik is quoted in the article.

The second article from The Street gives advice on how to Control Trash Talking With Free Online Tools. The article highlights ReputationDefender’s forthcoming free tool, ReputationAlerts. With ReputationAlerts, users will receive periodic e-mail alerts offering insight into their online reputations as well as updates on exposed personal information such as their age or home address.

As explained in the article from The Street, “Future iterations of the product will include ratings of your social influence and the public’s general perception of you, based on how others portray you on the Web.” Check back to the ReputationDefender Blog often for more information on the official launch of ReputationAlerts.

ReputationDefender CEO Michael Fertik recently began contributing to the Harvard Business Review. In his first article, Fertik offered 15 Hyper-Practical Tips on Starting Your Own Company. In his second contribution to the publication, the Harvard Law School graduate shares tips on effectively managing workers who are older and have more experience.

Check out portions from some of Michael’s tips below.

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Load them up on context. Even more than with other colleagues, you should over-communicate your company vision, industry objectives, and company-wide targets. This should be the number-one focus from the first recruiting day and should remain so for the duration of your relationship.

Avoid getting too granular. The excellent senior manager will take it upon herself to apply the context you provide to the mission with which you have charged her. Expect as much, and she will feel respected and fired up.

Let them know that you are working long and hard. Even accomplished, self-motivated senior colleagues won’t work harder than you will for very long. Send emails early and late. Invite meetings on weekends and at odd hours. Be in the office or online all the time…Expect them to be working long and hard, whenever it is, and make sure you are always doing more than they are.

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For the complete versions of the above tips, as well as many more useful suggestions for managing older managers, check out Michael’s full article at the Harvard Business Review. And keep your eyes open for more articles from Michael Fertik in the future.

ReputationDefender’s Community Manager Rob Frappier and his new wife Nicole Tersigni just got back from their honeymoon in Kauai, Hawaii. In typical ReputationDefender style, however, they weren’t there just to enjoy the beautiful beaches and tropical scenery, but to do good and help people.

Rob and Nicole were a part of Habitat for Humanity’s Global Village program in Kauai, which focuses on eliminating poverty housing and homelessness on the island. During their stay, they began construction on a home with a team of other volunteers from across the country. The couple even landed a cover story in Kauai’s Garden Island newspaper.

We’re immensely proud of all the employees at ReputationDefender and we’re happy when we see them doing the same good work outside of the office that they do inside of the office. Congratulations to Rob and Nicole and best wishes for the rest of their lives together.

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Rob Frappier in action on the Kauai Habitat for Humanity build site.