Entries Tagged 'Fun Stuff' ↓

Love it or hate it, MTV’s hit reality TV show Jersey Shore is a true pop culture phenomenon. A major part of the show’s success no doubt comes from the cast’s natural knack for self-promotion. Perhaps the best example of personal branding on the show comes from Mike “The Situation” Sorrentino.

Anyone who has seen “The Situation” on TV knows that the young man’s greatest assets are his six-pack abs. He’s proud of them, as well he should be, and he has used them repeatedly to garner endorsement deals and a variety of other lucrative moneymaking ventures.

In his latest video blog, ReputationDefender CEO Michael Fertik explains how doctors, lawyers, and other professionals can learn from “The Situation” and show off their number one asset online as part of a powerful personal brand.

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Last night on The Colbert Report, Stephen Colbert hilariously skewered social media conventions, touching on some very real and important issues related to Internet privacy and online reputation management. Check out the clip below and listen to Colbert explain how to make yourself an ideal job candidate.

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ReputationDefender’s Community Manager Rob Frappier and his new wife Nicole Tersigni just got back from their honeymoon in Kauai, Hawaii. In typical ReputationDefender style, however, they weren’t there just to enjoy the beautiful beaches and tropical scenery, but to do good and help people.

Rob and Nicole were a part of Habitat for Humanity’s Global Village program in Kauai, which focuses on eliminating poverty housing and homelessness on the island. During their stay, they began construction on a home with a team of other volunteers from across the country. The couple even landed a cover story in Kauai’s Garden Island newspaper.

We’re immensely proud of all the employees at ReputationDefender and we’re happy when we see them doing the same good work outside of the office that they do inside of the office. Congratulations to Rob and Nicole and best wishes for the rest of their lives together.

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Rob Frappier in action on the Kauai Habitat for Humanity build site.

On Saturday, an Op-Ed article appeared in the International Herald Tribune (global edition of the New York Times) in which Alex Beam takes a humorous look at the letters that ReputationDefender might receive from those seeking help with their online reputation.

Reputation Defender

by Alex Beam

“There is a company in Redwood City, California, with the suggestive name of ReputationDefender. According to its Web site, “ReputationDefender was created in 2006 to defend your good name on the Internet. Today, ReputationDefender has grown to be the world’s first comprehensive online reputation management and privacy company. We’re the most experienced and most technologically innovative company of our kind …”

One can only imagine the correspondence they receive:

Dear Reputation Defender:

Things have proceeded from extremely bad to unimaginably worse. I have a problem with unscripted events.

A few years ago I made some unfortunate comments about Jewish people, which I tried to retract, except they appeared in a police log. Now I am again world famous, but not for my dynamic work in the field of motion pictures, but rather as a potty-mouthed Australian cad accused of striking the mother of my child.

Can we turn back the clock to a rosier time? Appreciating your guidance in this matter.

— Mad Mel in Malibu”

Read the rest of the article here.