Do you know what an Internet cookie is? How would you avoid a 419 Fraud? If you work in the Internet industry, or you are an avid web user and technologist, you may already have heard of some of these terms. For many individuals, however, the World Wide Web can still be a pretty intimidating place, especially when it comes to online reputation and Internet privacy issues.
That’s why I wanted to take a moment here on the ReputationDefender Blog to highlight some of the most common terms you’ll hear when dealing with a reputation management problem. For a full list of reputation management and Internet privacy-related terms, check out our complete glossary in the ReputationDefender Resource Center.
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Search Engine Optimization – The definition of search engine optimization is the practice of moving positive results to the top of the results list for Google, Yahoo!, MSN Live Search, and other search engines when searching for your brand, name, or company. SEO techniques include link-building and content optimization. ReputationDefender offers services to help you improve your online image and search results, such as MyEdge. Also see SEO.
Trolling – The definition of trolling is the practice of posting inflammatory information on the Internet in an attempt to get a reaction from other users. People who troll are also called “trolls.” An example of trolling would be visiting a Yankees discussion forum and posting a message with no content other than comments about how much superior the Red Sox are. Such a message would serve only to provoke a response from the forum’s users.
Flaming – The definition of flaming is posting personal attacks and barbed insults in an online discussion, or what often happens when an Internet argument grows heated. A “flame-war” is the end result of online flaming. Flaming is strongly discouraged on most internet forums but still happens frequently when politics is involved.
Phishing – The definition of phishing is a form of Internet fraud. Scammers send out emails that look like they are from a bank, credit union, or lender. But, all of the links in the email are actually to a fake website run by the scammers. When the victim enters his or her account information, the scammers use that to empty the victim’s bank account.
Link Equity – The definition of link equity is the value that Google and other search engines give to a website, based mostly on the history of a site, the number of inbound links, and other measures of the site’s authority. Link equity tells you how much power your links have to influence search engine results. Sites with a lot of link equity are more likely to be able to affect Google search results through their links. Informally, it is similar to Google juice.
Google Cache – The definition of Google cache is a controversial function of the search engine that keeps a copy of almost every web page on the Internet. Thus, even if you succeed in to removing information from a website the Google cache copy may still exist for weeks and allow Google users to see the deleted information.
Search Engine Results Page (SERP) – The definition of search engine results page is the website a user is directed to after conducting a search of the Internet. The search engine results page lists the results of the search in order of relevance as determined by that specific search engine’s algorithm.
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