The ReputationDefender team had a great time over the weekend meeting all of the great folks at the National Association of REALTORS conference. In fact, we had so much fun that we decided we would keep the conversation going here on the ReputationDefender Blog.

If you attended the NAR conference and stopped by our booth, you probably got a copy of “Owning Your Digital Real Estate – Online Reputation Management for Realtors.” To help spread the ReputationDefender mission, we’ve decided to share it for everyone else here. Let us know what you think in the comments. And don’t forget you can win a free subscription to our latest product, NameGrab!

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Owning Your Digital Real Estate: Online Reputation Management for Realtors

In 2008, 87 percent of homebuyers used the Internet to assist them in their real estate search . Are you doing everything in your power to make sure that the information they find about you is accurate? In the digital age, nothing is more important to your career than how you look on the first page of Google. Check out our three tips for making your search results an asset, not a liability.

Monitor Your Name Online

Realtors live and die by their reputations. If someone is spreading bad information about you on the web, you need to find out fast. For an easy way to track of your reputation online, set up a Google News Alert in your name. This will provide you with a daily snapshot of where your name appears in public search results. There’s more to the Internet than just Google though, which is why we created MyReputation. Our MyReputation agents will search for your name everywhere online, including social networking sites like MySpace and Facebook, and provide you with an easy-to-read monthly report of their findings.

Become a Social Media Master

According to a 2009 National Association of Realtors survey, 84% of realtors use social media to some extent in their work . Congratulations, that means you and your colleagues are some of the most web-savvy professionals there are. Don’t pat yourself on the back too much though, there’s always more you could do. Have you fully optimized your social networking profiles for search engine visibility? MyEdge from ReputationDefender will help you shine in search results with elegant, professionally written, and search-engine ready biographies custom tailored to your specifications.

Separate Work and Play

Because so much of a realtor’s success comes from his or her personality, it’s important that you share yours online. Remember though, there’s a fine line between sharing and oversharing. You should consider the content you share online the same way you would a tattoo. Will you be happy with it in five years? Ten years? Before you post anything online, ask yourself the following questions. Does it matter to me that this information is on the web for anyone in the world to see? Is there a chance that this content will come back to hurt me personally or professionally? If the answer to those questions is no, then you’re probably okay.

To learn more about how you can manage your reputation online, call 1-888-720-9980 today to speak with one of ReputationDefender’s trained Online Reputation Management consultants.

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