Earlier today, we outlined how Google has finally acknowledged the importance of Online Reputation Management. In a post at the search giant’s Official Blog, Google advises web surfers to:
1) Think twice before putting your personal information online.
2) Contact webmaster to try to remove negative content from the site where it’s appearing.
3) Proactively publish useful, positive information about yourself or your business online.
Unfortunately, Google’s advice, while undeniably useful, is overly simplistic and vastly underestimates the considerable effort that goes into effectively managing one’s reputation online. Does the average web user really know how to find the contact information for the webmaster of a site? Do they know how to write strong, compelling copy that launches to the top of page one? Sadly, the answer is no. People need help managing their reputations online, which is why ReputationDefender exists today.
It is disappointing that, after finally deciding to wade into the reputation management discussion, Google has come out so flatly. For a company that has so much control over how the Internet functions, one would expect Google to present its users with better and more nuanced wisdom. While Google certainly isn’t the reason that libel and slander exist online (that’s a result of our own inability as a society to treat each other respectfully), the company could do far more to reduce the visibility of clearly false and defamatory content.
Improving your online reputation calls for real, tangible results. If this is what you need, it’s time to bring in the
experts.
4 comments ↓
I cant believe what Google is suggesting. I launched a Google profile, added 6 links and backlinked it and you still can’t find it on Internet. On the other side of the coin some anonymous flake posts a libelous comment on Rippoff Report and its in position one or two in thirty seconds?
Exactly my point Jim. Sometimes, it seems like Google and other search engines reward negative or defamatory content, while ignoring positive contributions. I’m sorry to hear of your problem with Ripoff Report. I recommend speaking with one of our Online Reputation Management consultants (1-888-720-9980) to see how ReputationDefender could help.
I believe the best practice will be to preemptively handle the reputation damage by some preventive measures instead of trying to outweigh the negative buzz against you.
Actually, it might be inevitable to face cases where your reputation is at stake and something unexpected happens to you. Then, Google’s post could help somewhat, but it’s only in the world of search engines, not social media. That’s something that requires different approach to outweigh your negative side by the positive aspects.
[...] Tipps selbst beschreiben im Grunde Selbstverständlichkeiten, doch interessant ist daran, dass Google darin offiziell Maßnahmen befürwortet, um zu [...]
Leave a Comment