This morning at the D7 Conference in Carlsbad, California, Microsoft unveiled “Bing,” the latest iteration of its long-suffering search engine brand. Marketed as a “Decision Engine”, Bing promises to provide, “a new approach to user experience and intuitive tools to help customers make better decisions.” For the full text of Microsoft’s Official Press Release, click here.
With only an 8% share of Internet searches, Microsoft has long been relegated to third place behind competitors Yahoo (20% market share) and Google (60% market share). Needless to say, the company has been looking to shake things up for some time now, but will Bing do the trick? According to early reports, there are a number of positive aspects to Bing, including a clean and intuitive design as well as a logical way of grouping information, but will it be enough to draw users away from Yahoo and Google?
While Microsoft certainly hopes Bing will draw users on its own, the company is hedging its bets with a massive advertising blitz. As reported in ZDNet last month, Microsoft entered a $100M agreement with the prestigious advertising agency, JWT, to market Bing to the world.
From an Online Reputation Management perspective, Microsoft’s reentry into the search market underlies a greater point about information access in the digital age. As more and more people turn to the Internet for their information, and the tools they use to find that information improve, individuals and businesses will find that their reputations online will come to define their real world success. This is why it’s important that individuals gain control over their online reputations now so they can better adapt to changes in the future.
7 comments ↓
Another new release from Microsoft, I hope this time they will manage to keep the hype they are creating
Thanks for the comment. I think one of the most important problems Microsoft faces with Bing is how to draw customers from Google and Yahoo. Unless the software is substantially better – and it would have to be game-changing – users will continue to use what they feel comfortable with.
[...] Last week, we wrote about Bing, Microsoft’s latest foray into the search engine market. At that time, the search engine was only open to private users. Today, however, Bing was released to the public, setting the Internet alight with buzz about whether or not Microsoft’s new “Decision Engine” is better than Google at delivering valuable results. What’s the verdict? [...]
[...] Last week, we wrote about Bing, Microsoft’s latest foray into the search engine market. At that time, the search engine was only open to private users. Today, however, Bing was released to the public, setting the Internet alight with buzz about whether or not Microsoft’s new “Decision Engine” is better than Google at delivering valuable results. What’s the verdict? [...]
[...] however, Google’s hold on search might be slipping. Between hard-charging competitors like Microsoft’s Bing and an ever-evolving Internet (30% of Internet searches are now people related), perhaps it is time [...]
[...] however, Google’s hold on search might be slipping. Between hard-charging competitors like Microsoft’s Bing and an ever-evolving Internet (30% of Internet searches are now people related), perhaps it is time [...]
[...] a more than 60% share of the market, everybody knows that Google is the king of search. After its introduction, Microsoft Bing made a small push to steal search traffic, but, ultimtately, the site has done [...]
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