Eric Schmidt Agrees with Us: You MUST protect your brand online.

This is a few months old as news, but I’ve been meaning to blog about it for a while.  Here’s the piece, originally published, it seems, in AdAge:

“MOUNTAIN VIEW, Calif. — The internet is fast becoming a “cesspool” where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted.

“Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.”

Also available here.

Amazing comment from Schmidt.  Here at the ReputationDefenderBlog, we think Schmidt has guts for talking about the major pitfalls of information supply on the web.