As the presidential campaign is winding down to a close, Senator Barack Obama has surged ahead of Senator John McCain in national polling. While most pundits are quick to acknowledge the declining economy and the high level of unpopularity facing the current Republican administration as the primary factors for this lead, many others are saying that it was the masterful execution of Sen. Obama’s campaign strategy which has put in him in the driver’s seat. This feeling has been particularly pronounced when it comes to Sen. Obama’s online strategy.

Unlike any politician before him, Sen. Obama tapped into the vast potential of campaigning on the Internet. Not only has this resulted in record-breaking fundraising numbers, but it has also significantly inspired the college-aged voting demographic which has been traditionally written off as apathetic and unreliable. From a beautifully designed website to involvement in almost every major social networking site (the candidate boasts almost 100,000 followers on Twitter and has over 2 million supporters on Facebook and over 750,000 on MySpace), Sen. Obama has shown, unconditionally, how important the Internet has become in informing people’s opinions.

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