As the presidential campaign is winding down to a close, Senator Barack Obama has surged ahead of Senator John McCain in national polling. While most pundits are quick to acknowledge the declining economy and the high level of unpopularity facing the current Republican administration as the primary factors for this lead, many others are saying that it was the masterful execution of Sen. Obama’s campaign strategy which has put in him in the driver’s seat. This feeling has been particularly pronounced when it comes to Sen. Obama’s online strategy.
Unlike any politician before him, Sen. Obama tapped into the vast potential of campaigning on the Internet. Not only has this resulted in record-breaking fundraising numbers, but it has also significantly inspired the college-aged voting demographic which has been traditionally written off as apathetic and unreliable. From a beautifully designed website to involvement in almost every major social networking site (the candidate boasts almost 100,000 followers on Twitter and has over 2 million supporters on Facebook and over 750,000 on MySpace), Sen. Obama has shown, unconditionally, how important the Internet has become in informing people’s opinions.
For a more detailed version of the above graphic, click here for a pdf.
4 comments ↓
[...] ReputationDefender Blog has posted this before, but given the staggering nature of these newly discovered graphs, we feel compelled to update this topic- update it with graphs! [...]
[...] ReputationDefender Blog has been all over the story of Barack Obama leveraging social networking to connect with citizens on the internet. According to Resource Nation, Barack Obama has garnered 87% of his political donations through social networks. Quoting from the page: [...]
[...] In addition to his prepared remarks, President Obama spoke with the students at Wakefield High School in Arlington, Virginia, for about 20 minutes. When asked by a student how to “become President of the United States,” President Obama advised “Be careful what you post on Facebook.” Who knew the President was such a proponent of Online Reputation Management? (Oh yeah, we did!) [...]
[...] In addition to his prepared remarks, President Obama spoke with the students at Wakefield High School in Arlington, Virginia, for about 20 minutes. When asked by a student how to “become President of the United States,” President Obama advised “Be careful what you post on Facebook.” Who knew the President was such a proponent of Online Reputation Management? (Oh yeah, we did!) [...]
Leave a Comment