The New Face of Facebook

If you’re a user of Facebook, you’ve probably noticed the recent changes to the layout that the social networking site has implemented.

MSNBC picked up the story, explaining that the redesign was intended to weed out spam on the site.

Facebook’s redesign aims to make user profiles more dynamic by giving more prominence to the newest information, and it is cracking down on applications that violate privacy or user-control guidelines.

“Users should have control of their information when and where they want,” said Ben Ling, the head of Facebook’s platform product management. “Users should share things because they want to share them.”

When Facebook gained popularity by becoming an open platform for independent designers to distribute their own Web programs 14 months ago, software makers used viral marketing tricks to flood member pages with confusing messages seemingly from friends.

In response, Facebook has launched the new design to trim down on the non-important social activities. Jeremiah Owyang, an analyst with Forrester Research explained it as such: “The redesign makes your profile more relevant to other users, telling them who is doing what, where are they and what are they doing socially.”

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