It’s Over. Finished. Kaput.
The search war has officially ended and Google is the undisputed champion of the internet, if these new statistics are to be believed. Both the efrontier blog and Digital Daily article at All Things Digital are reporting that Google is earning $1.10 for every search marketing dollar spent in America.
How is this possible?
It seems advertisers are pulling money out of Yahoo and MSN to give to the Mountain View search giant.
Today our US Search Engine Performance Report: Q2 2008 was released. Analysis of data from our client index showed that Google took more than its fair share of the overall increase in search spending: for every new dollar spent on search in Q2 2008 versus Q2 2007, $1.10 went to Google. Yahoo lost $0.09, and Microsoft lost $0.01. In other words, advertisers are putting all of their new search dollars into Google, and pulling money out of Yahoo Search and Microsoft Live Search.
There you have it. American search marketers are literally giving Google 110%. Yahoo and Microsoft should go home and think long and hard about how they are going to get back in the search, and online spend, game.
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