Jennifer Leggio has quite the scoop over at ZDnet. They recently broke a story concerning ReputationDefender and Enterprise Level Online Reputation Management. The story itself is quite good and worth a read to get all the details.

Quoting from the article and ReputationDefender co-founder and EVP Owen Tripp:

“Our fully branded enterprise product will include many of the services we already offer but with more frequent reports,” Tripp said. “We’ll be able to do searches around the enterprise or executives and will track even how employees are publicly discussing the company. ”

The enterprise reputation management product was built on the same principles of the MyReputation product, which scrapes the open Web — and what ReputationDefender calls the “invisible Web” — and presents a report of all findings. With the personal services only, if the report shows the individual anything he or she finds to be libelous, damaging or untrue, ReputationDefender will then go into action to try to get the potentially defamatory information stricken from the Web. The company will not do destroys for enterprises or organizations.

Beyond monitoring and reporting, however, Tripp says that a key part of enterprise reputation management is proactively inserting a company’s desired image into every layer of the Web. Part of this service will include helping enterprises do just that — ensuring that the major search engines always show the desired results.

“The first 10 or 15 things we see on a search engine are going to help shape our perception of a company. Proactive enterprise reputation management is far beyond issuing press releases and it can’t be achieved with just standard SEO, either. It’s about figuring out key vulnerabilities in the way a firm is presented online and addressing them and managing them head on,” Tripp said.

“You can’t just look at the name of a firm and the name of the products or even just the names of the officers. In considering how your company strategy is presented, you need to look at who your officers are and what their roles are in how each of them are portrayed in all facets of the Web,” he said. “If you want your enterprise presence and message to be pervasive and part of your company lure you need to have it perfectly optimized.”

ReputationDefender looks forward to working with corporations in the future and bringing enterprise level online reputation management solutions to companies around the globe. And special thanks to the newshounds over at ZDNet, who got wind of this before anyone else.

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